The global super foods market is projected to grow at a CAGR of 5.1% by 2025. The dire need to develop healthy dietary habits has created a buzz especially in urban lifestyle through various alternatives to traditional protein and antioxidants intakes as they have become quick sources to gain nutrition nowadays. In India, a large portion of the demographic is opting for super foods due to the growing awareness around their nutritional value.

However, the mass attention tends to foreign brands as their sheer visibility in the Indian market space has made people forget about the traditional resources of rich nutrients such as berries, amla, flax and pumpkin seeds. The fitness enthusiasts or any health conscious individual look for dietary options that is easy to accommodate in daily food habit. But the existing superfoods in the market are mostly expensive making it bit difficult for people to a large extent to include them in their diets. Hence, Agrophilia has taken the initiative to bring in quinoa seeds and a wide range of other superfoods including Indian traditional ones that fit to the budget of people of the country and provide a great deal of nutrients. Agrophilia is the first ever Indian superfood label that offers quinoa of superlative quality with cost competitiveness.

Quality Assurance
Agrophilia motto is to include nutrient dense foods, otherwise called superfoods in the daily diet of every Indian household. They offer a range of superfoods along with quinoa including chia, sunflower, flax, basil and pumpkin seeds. Each of them is a very rich source of proteins and essential acids that human body is incapable of producing.

Quinoa with its various effectiveness such as being high in antioxidants, gluten-free, lowering risk of that human body is incapable of producing. Quinoa with its various effectiveness such as being high in antioxidants, gluten-free, lowering risk of diabetes and heart disease grows in adverse climate in Rajasthan and has become a popular alternative to traditional resources of carbs.

Siddharth Khandelwal, Managing Director of Agrophilia states, “We are focusing on developing a new range of healthy snacking options along with easy to cook and ready to eat meals

Agrophilia produces their offerings without GMO. They ensure economic boost to local farmers of Rajasthan along with bringing in natural healthy super foods. Through their entrepreneurial endeavour Agrophilia encourages the local farmers to get involved into their production of quinoa and reinforce sustainable economic growth. Their state of art inhouse machinery and production practices safely extract saponin (a poisonous outer layer of quinoa seeds). The workers take necessary safety measures in the workstation of Agrophilia and the experts supervise the processing of the super foods through 7 to 8 stages of quality checking. Agrophilia is committed to convey the farmers their rightful benefits and maintains fair business practices in all verticals while providing natural super foods of best quality to the consumers. Agrophilia is ranked as the best seller for quinoa in Amazon for three consecutive years. Since its inception in 2017, Agrophilia has a manufacturing plant and a marketing office in Jaipur, and an office for logistics operations in Bangalore along with the workforce of 18 employees.

Looking at the Future
Siddharth Khandelwal, Managing Director of Agrophilia states, “We are focusing on developing a new range of healthy snacking options along with easy-to-cook and ready-to-eat meals. The government also is introducing numerous initiatives for promoting these nutritious alternatives and even cultivation of super foods like quinoa, chia and flax seeds. So we will further continue to focus on experimentation of more products based on quinoa and other super seeds”.