Amar Shindook: Redefining Exclusivity through Unique Designs in Handcrafted Jewelry

Seema Ghose,FounderThe market for jewellery has always been booming as well as well catered to. The prospect of trendy jewellery in the Indian Landscape is huge. Statistics show that 669 millions of the Indian population is female and it is growing at an average rate of 1.80% as seen in 2021; therefore, the demand for jewellery of all makes and most importantly its different kinds which includes handcrafted jewelleries is going to increase even more in the upcoming future. is the new era in the online business branding of exclusive handcrafted jewelleries where Ambition meets Grace. It manufactures original exclusive handcrafted jewelleries for all age groups making it easier for patrons to beautify themselves.

Seema Ghose, Founder, Amar Shindook says, “Amar Shindook procures the adornments from excusive places well known for their work of art like Uttarakhand, Chennai, Northeast, Delhi apart from West Bengal and make it available for our patrons in West Bengal and other States. Our brand covers a wide range from work wear jewelleries to rich heavy pieces having great options for gifting purposes. Most importantly, keeping everybody in mind, we have kept the value of our products very affordable. Our website is very user friendly to make our patrons’ purchasing process smooth & easy.”

The Growth Story
Amar Shindook got incepted in the year 2021. The setting up of the label was not an easy task as the brand came into existence amidst the Covid pandemic phase. The transition of the brand from being an idea to a full-fledged online boutique store was hectic because every single step became a hurdle due to the ongoing pandemic situation. The founder had to retain a lot of patience & will power in order to overcome the various difficult steps of starting a new brand in this period. The transport, the one on one communication with artisans, the availability of raw materials itself became difficulties;still the work has been slowly & steadily progressing with positive vibes. Amar Shindook has presently become renowned for its various categories of original handcrafted exquisite jewelleries under a single brand name in a very short span of time.

Our brand covers a wide range from work wear jewelleries to rich heavy pieces having great options for gifting purposes

“Amar Shindook’s variety of handcrafted exquisite and chic fashionable jewellery is what sets the brand apart from its contemporaries. Amar Shindook offers its jewellery products at a very reasonable price in comparison to the quality the brand offers. We satisfy our patrons by offering them a wide range of handcrafted exquisite jewelleries under one brand. AmarShindook never compromises on quality and durability for keeping the prices so affordable”, mentions Seema. Currently, Amar Shindook manufactures and provides jewelleries of various different categories like Dokra, jute, tribal, clay, mix & mingle, stone, terracotta, beads and other budget jewelleries.

Future Endeavours
Amar Shindook solely focuses on Women Empowerment. “We believe in appreciating our artisans by showcasing their work and giving them an equal opportunity to layout their creativeness on Social Media helping them in their overall social reach and financial well being”. Amar Shindook also plans to have an NGO in future for underprivileged women to help them become self-sufficient. Seema concludes, “We want to bring in more innovative categories and stylish jewelleries and open physical stores in all the Metropolitan Cities of India. We also want to stretch our wings globally and search and find out more artisans who are the hidden gems actually to showcase their talents from all over India. Last but not the least; we also plan to dive into the Men’s section of jewelleries without being gender biased in the near future.”