Anandha Grocery: Making Online Grocery a Household Term
Nagarajarao C R
A unit of Anandha Group and a
Best Price & Quality Products
Since inception, Anandha’s core mission has always been to deliver the finest quality products available and make grocery shopping easy and convenient with benefiting the native consumers in many more years come. The company at the very first hand enhanced its knowledge through meeting vendors, tying up with them and assured to render specialized products of its city to one and all.
“What keeps us out in the crowd is the distinctive feature. The leaders focus on a few areas of the city but we cater throughout the city. Moreover, the response received has not only delighted us but also encouraged us to grow manifolds,” avers Nagarajarao.
What started off as a solo venture business with 9 people, today the team comprises of 17 members and has been able to garner clients through referrals and word-of-mouth. Anandha serves to a total of 100 clients with an outstanding retention rate of 82 percent. Keeping ‘Customer as the King’, Anandha is building its own network and deriving marketing strategies to lead the road ahead. “As the internet is every household’s thing, we want to expand our operations to Tamil Nadu and eventually across the nation. Slowly adding electronic and toys, we want to cater across all segments in the next five years,” he concludes enthusiastically.