AR/VR is one of the most exciting sectors in India and across the globe as there are new developments and startups with their unique spin on the future. This is one of the most exciting phases to be in immersive technologies sector as there is something new every day and the interest from the consumers and industry is also very high. There are several factors that are fueling the growth in AR/VR/MR. With recent experiences during the COVID pandemic, industry has to resort to new and innovative ways to engage, support and service their customers due to travel and physical meeting restrictions. AR/VR/MR provides tools and technologies to not only overcome these challenges, but also a multifold efficiency improvement above conventional "in person" approach. Despite all of its benefits, several startups and other companies are hesitant to integrate AR/VR in their business operations as they feel it is complicated and difficult to deploy and operate.

By taking the path less travelled, Innovate Labs intends to be a disruptive startup in the immersive technologies space. The company is working towards simplifying the adoption of AR/VR/MR technologies for consumers and industries alike and are developing unique and innovative solutions to facilitate the same. "Our focus is to leverage immersive technologies to solve real world problems and integrate AR/VR/MR in the day-to-day activities of our customers and subsequently develop custom applications to facilitate a seamless and progressive adoption into metaverse and immersive technologies”, states Atul Marwaha, Founder & Managing Director at Innovate Labs.

Innovate Labs offer a wide range of services in AR/VR/MR ranging from developing learning experiences for complex task and equipment that helps its customers reduce infrastructure needs and efficiency of training. Innovate Labs caters its solutions and services to various industries including Automobile, Aerospace, education, and FMCG, among others. The company is known for developing VR based training modules for hazardous and safety training, Virtual simulators for operator training, trouble shooting and maintenance, developing industrial metaverse experience for digital plant monitoring. Using AR, the company has developed custom applications for automotive design and ergonomics checks, warehouse efficiency improvement, in store customer engagement. It also provides VR and AR based educational content for K12, undergrad and higher education in engineering, medical and other disciplines.

Our focus is to leverage immersive technologies to solve real world problems and integrate AR/VR/MR in the day-to-day activities of our customers and subsequently develop custom applications to facilitate a seamless and progressive adoption into metaverse and immersive technologies

One of the major USP of Innovate Labs is that the core team comes with a large industrial experience and they not only bring high level of expertise in AR/VR/MR deployment, but also have a deep rooted understanding of actual industrial work environment and challenges and hence are able to adapt the technology to the challenges and issues faced in real life scenarios. This is especially critical as customers are not looking for someone with technology skills, but also need handholding in adoption and identification of use cases that can make show case value of immersive technology.

On organizational front, the company stands true to its name, Innovation, which is at the core of its philosophy. The organization encourages its employees to spend some time each week on developing and experimenting with new use cases and technique, so that they can develop products that are unique. Unlike other companies that are using AR/VR for gaming/ consumer engagement and retail industry, Innovate Labs is working on large scale industrial deployment. The company has established a leadership position in the industrial deployment of AR/VR/MR due to its deep expertise and knowledge.

Given the wide acceptance of our offerings and demand for our services, we are looking to expand internationally into Europe, North America and Middle East in near future, and will be offering 'product as service' to reduce time &cost of deployment of immersive technologies for our clients, adds Marwaha.