The persistence of our go-to-modern lifestyles leaves little time for us to take a pause and focus on ourselves. The advent of the pandemic has propelled us to see how hazardous it is to overlook our health and well-being, allowing us to redirect our attention to healthy lifestyles that benefit both our physical and mental health. This is where Ayurveda comes in, which is based on ancient scriptures passed down through ages and civilizations dating back to the Vedic Era.

Ayurvedic products and remedies are based on intricate ancient knowledge and natural ingredient formulations and provide practical applications that can be simply incorporated into our daily regime. Since ancient times, Ayurvedic products have been used by people in various forms, including Ayurvedic herbs, oils, powders, balms, and many more. These remedies are hassle-free, simple to implement, and thus adaptable to each individual, making them the best form of self-care to cope with our stressed modern existence.

Significantly, a reputed Ayurvedic Company based out of Kolkata with a demonstrated history of 31 years in this field is Ras International. Over the years, the firm manufactured for several brands in India and overseas, and currently, the firm has come with its own brand Ras Bold, with premier lines of Ayurvedic products that are

affordable for all. Ras Bold offers a holistic range of skin, body, and hair products such as face cream, night cream, scrub, face wash, gel, natural toner, body lotion, soap, hair oil, hair lotion, conditioner, and shampoo, which are infused with hydrating, repairing, and soothing properties.

The entire product range provided by the firm is 100% vegan, cruelty-free, Ayush certified, dermatologically tested, and manufactured in a GMPcertified unit. The formulas for the products are created by combining natural oils, essential oils, extracts, and years of expertise. Ras Bold is an intrinsic and authentic brand that draws inspiration from nature and adheres to the holistic healing philosophy. The products are handcrafted with natural components with no Sulfate, Paraben, Silicone or added colors, procured from the richest and most exotic natural sources in various parts of India.

Anindita Mukerji, Business Owner at Ras International signifies “Ayurveda is the purest form of nature, so our tagline includes ‘a sense of ownness, bonding with nature." Essentially, the firm is bonding with nature in its purest form, wherein its entire product range is incorporated with aloe vera, Tea tree oil, turmeric, honey and many herbs which are enriched with antibiotic, inflammatory and hydrating properties.

Ras Bold is an intrinsic and authentic brand that draws inspiration from nature and adheres to the holistic healing philosophy

While applied to the skin, one can feel a sense of ownness, which results in a heavenly pleasure. Each of its skincare products contains essential oils in their purest form, which leads to aromatherapy since it not only works on the skin or hair but also serves as an aromatherapy effect.

Ras Bold Herbals was established in response to Covid to set up another wing to generate job opportunities for people in need during the pandemic as well as to build a distinct brand that caters to people with pure products, not just in the name of herbals.

Ras Bold is equipped with more than 300 proficient employees, renowned doctors, pharmacists, and Ayurveds. The firm caters its products across the nation through its online marketplace, Amazon, and Flipkart. And as it forges ahead, the firm is looking to launch more product categories in the realm of oral, home care, and more.