The global fashion industry is booming with new trends emerging every few days, and old styles making a fashionable come-back under the guise of ‘retro’ and ‘vintage’ vibes. This dynamic sector is highly fragmented and diverse with global fast fashion, sustainable, high-end, affordable and luxury clothing brands, making a unique space for themselves. With thousands of fashion houses serving something distinctive to the audiences, the appeal and demand for apparel manufacturers that can fulfill these volatile requirements is at an all time high.

Bangladesh stands as a prominent region for this industry with numerous apparel manufacturers, among which, MU Fashion, a 2020 established apparel manufacturing startup, stands out for its unique blend of decades long experience in the textile industry and a dynamic, forward-thinking, and young leadership. Leading exporters to global brands, MU Fashion is more than just a manufacturing house. It is a partner delivering highquality clothes that fit the vision and style of different brands.

Founding Vision

Bringing over 25 years of combined experience in the textile industry, MU Fashion, despite being a startup, is well-equipped with the know-how about the inner workings of the industry. This experience has allowed the firm to flourish despite facing tumultuous challenges brought by the pandemic during the early days of its establishment. Leveraging the connections fostered over the decades, MU was able to find steady clients, which gave it the necessary boost it needed to establish itself as a reliable supplier of customized apparel.

Beginning with simpler clothing options like jeans, pants, and bermuda shorts, the company has now taken on to manufacturing some more technically challenging pieces like puffer jackets, parka jackets, down jackets, quilting jackets, Harrington jackets, etc. In its continued endeavors to deliver the best, MU Fashion is guided by its ultimate goal of becoming the premier manufacturer and supplier of clothing pieces across the world.





“At MU Fashion, we distinguish ourselves as a company with the determination to develop a long-term partnership with our clients and suppliers. Our mission is to change and improve the fashion industry through quality, innovation, technology and support. Furthermore, we established our presence in 1996 with a strong vision of serving our customers better and continuously improving ourselves to achieve the goals of growth. Our core values are innovation, quality, responsiveness and social responsibility which guide our operations and decisions every day”, shares shares Shoumik Dey, Deputy Managing Director & CEO, MU Fashion.

Operating out of one of the largest manufacturing facilities in Bangladesh with a manufacturing capacity of 500,000 pieces per month, MU is equipped with modern administration building offices, a dedicated storage space, and a high-speed production line. Today, MU Fashion is a preferred partner for some of the most well known global fashion brands from Germany, Turkey, Sweden, UK, Japan, and Poland.

Quality First

Quality assurance is central to the company’s ethos, for which, there are multiple checks, counter checks, and inspection setups planned at multiple steps throughout the manufacturing process. Starting with raw material checks, the firm conducts multiple inspections internally such as wash testing of the materials to ascertain whether or not the raw materials obtained are aligned with the quality requirements and other specifications as needed. MU sources raw materials from different parts of the world including China and India, ensuring top-notch quality of each product. During this phase, the team of experts at MU Fashion also checks the raw material sourcing practices observed by the supplier, for instance, whether or not the sourcing practices align with sustainability goals and objectives.

MU Fashion is dedicated to providing high-quality goods made in socially responsible environments for which we undertake a myriad of dedicated measures

“MU Fashion is dedicated to providing high-quality goods made in socially responsible environments for which we undertake a myriad of dedicated measures. We establish a culture of ethics and integrity, clearly define objectives that drive organizational progress and help express direction, meet or exceed all statutory, regulatory, and customer requirements, and create a culture of positivity where people genuinely assist one another. By giving our employees frequent training, we can continuously enhance our operations and performance”, further adds Shoumik.

Sustainable Innovation

Beyond quality assurance, MU Fashion stands out for its dedication to innovation and sustainability. In terms of innovation, the company follows a rigorous procedure to ensure it has implemented advanced technologies and utilizes modern machinery that help enhance efficiency, reduce waste, and minimize usage of resources. By decreasing errors and defects, the machines help in drastically improving accuracy, which helps promote sustainability. In addition to the technological integrations already setup, the company is also keen on continuing to refine its facilities with latest industry advancements.

Alongside innovation, MU Fashion is focused on doing its part for the environment by promoting sustainable manufacturing practices like reducing wastage of raw materials, utilizing ecofriendly raw materials, promoting recycling of the waste generated during manufacturing, choosing an environmentally conscious site to setup the manufacturing facility, and more. The firm also uses renewable energy sources to enhance its production processes even further in addition to unique resource optimization techniques such as the use of renewable resources, and installation of energy saving lights. In addition to its own manufacturing mechanisms, the company also follows any sustainability requests posed by customers, ensuring that their products are aligned with the brand’s value.

“We are a combination of innovation and sustainability. We focus on the future and implement the latest technology in our products. Environmental management is a priority for MU Fashion and is integrated into all aspects of the company. The MU Fashion Green Project is a global initiative that aims to increase sustainability at the local and global level in fashion, lifestyle, and design through production methods focused on using less and more water, materials and energy”, further adds Shoumik.

Future Roadmap

Built on the pillars of social responsibility, the company is dedicated to not only become a prominent player in the industry, but also to contribute to the nation’s success by promoting the economy, providing employment opportunities, and helping boost the standard of living of the community at large. With this objective in mind, the firm has established a set of ambitious plans for its future expansion.

For the next few years, MU Fashion will primarily work towards increasing its visibility in the textile and fashion industry further by serving more clients spread across the world. To achieve this objective, the firm is working towards enhancing its production capacities, making the business bigger, and opening new factories to accommodate the growing demand for high-quality apparel. The new facilities are set to be opened in the industrial economic zone in Bangladesh.

Apart from that, the company aspires to diversify its product portfolio as well to manufacture a wider range of garments to suit the varied needs of the clients in addition to improving its production efficiency with a focus on minimizing defect rate, and promoting sustainability. For this, the firm will also leverage AI-based tools to automate entire manufacturing processes.

Through this well-rounded approach, MU Fashion aspires to tackle its expansion objective from all corners, ensuring success in the years to come.