Be Awara: Quirky Lifestyle Products

Atish Kejriwal,Director

Atish Kejriwal, Director

With advanced technology giving more options to consumers on purchasing, there has been a big change in consumer buying behaviour. Consumers are going online and are choosing multi-channel options to buy anything and everything. Be Awara, by its improved solutions, is creating a strong presence in the market thus improvising the consumer buying experience in the online world. “At Be Awara, we provide the most unique, desi and fun designs for our fashion and lifestyle products like Mobile Covers, T-Shirts, Pop Holders and many more. We offer the best quality products online to the consumers. Our Matching Tees, Personalized Passport Covers, Designer T-Shirts Collections are best in class and quality. Consumers are offered multiple options to shop at one place. We have something for everyone,” mentions Atish Kejriwal, Managing Director & Founder.

Be Awara makes mundane regular life style products boring to beautiful by adding little fun and
quirkiness to it. From over 1500+
designs on mobile covers and 700+ designs on t-shirts, Be Awara aims to lead the market in the industry. Besides mobile covers and printed t-shirts, Be Awara also offers coffee mugs, passport covers, pop holders, coasters, notebooks and much more. “We try to add a new product every month. Designs are based on funny phrases and Bollywood dialogues are the best sellers in our store. Our target audiences are mostly students and the youth varying from the age group of 16-35. We design products to let people express themselves and what they are. We have products and designs for all genres but with a desi touch,” he informs.

"From over 1500+ designs on mobile covers and 700+ designs on t-shirts, Be Awara aims to lead the market in the industry"

The company has a team of in-house designers who are quite creative and talented. “We also have in-house manufacturing and printing for all our products and which is why offer full customization to all our customers for all the products,” he says.

Atish co-founded Be Awara with Sushmita Kejriwal. The sole idea was to curate unique lifestyle products with a fusion of desi and quirky designs for all wander lusting souls who follow their heart. “Initially, there were already big players doing a fabulous job. All our competitors are well-funded
companies. Since this market is very capital intensive, that was a major advantage for them. We started off slow and steady. We used up all our savings to survive each day. We never stopped trying,” mentions Atish. Since then, Be Awara has come a long way. The company today creates designs that represent the brand itself.

Towards a Bright Future
Be Awara till date has received an amazing response from its customers and its products are being loved by each of them. It has seen a 10 per cent month-on-month positive growth, since the launch of its website in 2015. Atish asserts, “Our workforce has increased from a team of 4 to an ever-growing team of 30 in a span of 2 years only. We started off from a tiny garage and now have a two-storey set-up. The credit to our success goes to our team and our customers.”

For the years to come, team Be Awara is aiming to be considered as one of the topmost online fashion and lifestyle brands. The team has plans to widen its product range, cut down its costs and is open to the idea of brick and mortar stores across the country. “We are currently on Amazon, Flipkart, Snapdeal and Pepperfry. We are also growing our team, with in- house developers, SEO managers and social media handlers,” he concludes.