Beanstalk Farmers: A Farm-to-Home Initiative that Aims at Supplying Fresh, Curated, High-Quality Food
By CY2026, this percentage is projected to rise to 16 percent or $30 billion. Two global consumer megatrends the rising need for convenience and the rising emphasis on health and wellness are driving the rise in the preference for processed food. Looking at the growth of the sector, various firms have emerged with promised services in this sector. Beanstalk Farmers is one of the upcoming companies in the fresh food and beverages sector and solely focus on ethically grown and minimally processed food products.
The establishment of the company coincided with the onset of the nationwide lockdown in 2020. During this period, the entire supply chain experienced a collapse, resulting in unsold products.
Beanstalk Farmers provides a wide range of products and services to their customers which includes fresh produce like honey and jaggery, fruits, Instant Rasam Powders and beverage mixes. “We ensure quality and freshness of all our products, by handpicking and grading our fresh produce before we send it to our customers. We also deliver our seasonal produce days after harvest. The unique selling proposition (USP) of the organization lies in its unparalleled quality. Our food is characterized by its exceptional freshness, superior quality, and remarkable nutritional worth. Our products are free from artificial preservatives, and our primary emphasis is on quality rather than quantity”, speaks Kaavya.
Beanstalk products are free from artificial additives & our primary emphasis is on quality rather than quantity
The firm has a team of skilled and experienced individuals which helps the company to grow. Beanstalk leverages technology in providing an online platform for e-commerce and is more focused on the preorder model of fresh produce. The company also prioritizes the mitigation of its carbon impact, primarily through the utilization of solar power driers in its production processes. Bean-stalk has garnered increased acknowledgement for its efforts in the field of sustainability.
The primary objective of Beanstalk for the coming year is to strategically broaden its customer base and venture into untapped regions. The company is currently considering entering the Bengaluru market. While it has been involved in the fruit industry for an extended period, it now aims to expand its operations to include the vegetable and fruit subscription model. The main objective of this initiative is to enhance and maintain profitability for farmers, while concurrently fostering sustainable agricultural practices and livelihoods.