BeatRoute: A Stalwart providing Unique Services to Films & Entertainment Projects

 Priyanka Ravindran,    FounderEstablished in 2016, BeatRoute is at the forefront of offering digital marketing and creative promotional services. The company’s wide range of services includes social media branding, SEO/SEM, influencer marketing, video content, and You-Tube marketing. It is also the go-to agency for film promotion and celebrity image management in Kollywood. The Founder of BeatRoute, Priyanka says, “Entertainment is one of the most ameliorating industries globally. Combine that with the fast-evolving industry of digital marketing, I knew we had gold in hand when we started focusing our energies on providing our skills and creative energies towards marketing of entertainment projects such as films, songs & more.”

Most brands and products are founded with an aim to solve a problem that consumers have. People want milk every day, but they don’t have the time to go buy it. There’s an idea for an app based, door delivery based milk brand. Similarly, BeatRoute was founded with the aim to solve issues that a lot of brands have to create visibility and interest on the brand or product with minimal investment. BeatRoute specializes in having a macro view of a brand and works on the micro elements to ensure the bigger vision is promoted in a most effective manner. “When working on films, we get a short amount of time to make maximum impact and we have explored a variety of strategies from uniquely quirky interviews to viral influencer campaigns for the same and have seen the results,” explains Priyanka. Quality over quantity is the mantra of BeatRoute. The
company does not seek out projects that float around in the industry. Instead, they focus on the right ones. Ones where their efforts can be best invested in.

Based in Chennai, BeatRoute extensively work in the entertainment space. 70% of its clientele are movies, production houses, OTT, actors, musicians and music labels. They also work with regional & national brands where they handle their digital marketing, organic social media campaigns, influencer campaigns & ad campaigns. “We have an exceptional Video graphy team which specializes in BTS, interviews and concept based shoots for clients. Our events team has pulled out exceptional on ground innovations and activations for film projects,” states Priyanka.

Sudhir Viyas, Marketing Head - Films

When it comes to marketing and advertising, conveying brand’s message has never been more important. Every media platform needs a customised strategy and that must be well laid out before it’s out there. With that in mind, BeatRoute first interacts with customers understand their requirements and challenges, and then develops a scalable and sustainable campaign strategy. “We brainstorm ideation strategies for a 360-degree approach that focuses on lead generation and customer delight,” asserts Priyanka. Unlike other digital marketing companies that charge by the word and by the pixel BeatRoute customizes its charges based on the brand’s needs. Priyanka accredits the success of BeatRoute to her highly skilled team.

With such unparalleled capabilities and services, BeatRoute’s has been growing steadily and climbing uphill. The company’s annual turnover has seen a consistent increase of 20-25% every year with the past year seeing over a 100% growth. The company’s client acquisition rate has been consistently growing. They are growing by 15-20% in clientele every year. BeatRoute is currently catering to the whole South Indian market with a couple of International clients as well. Talking about the future and expansion plans, Priyanka says, “BeatRoute is looking at a massive expansion into spheres closely associated with media and not restricted to marketing in the coming two years. And we’re excited about the steps we’re taking towards it.”