Gone are the days when the beauty brands could stick to one model and run for years. In this new age, beauty trends are constantly evolving, making brands scramble for newer products with newer features. Undeniably, Gen Z is the most diverse and fluid group that keeps the skincare industry abreast of the millions of changes it embraces. This special group of consumers challenge traditional beauty standards constantly and are hyper aware of sustainability and morality.

Built on those very ethics, is Fabbeu(Fabulous You), India’s first Gen Z brand for skincare which offers personalized solutions based on skin analysis, performed by the so cool AI, and provides a variety of products that are 100 percent vegan, clinically tested, and dermatologically verified. Founded in India, Fabbeu ensures that the new generation has options of clean, mindful, research oriented skincare at its disposal. According to Founder Ankiit Khemka, “ The idea of Fabbeu started when I was in college where while working on a college project I found various gaps in the skincare industry, especially that there is no brand that was targeting the younger audience. Understandably, a mature woman is likely to face a different set of skin care challenges than a younger person and that’s

how Fabbeu was born. "We have our AI skin analysis feature on our website where one can take a selfie and know their skin type, current skin conditions and which products would suit them effectively”. Ankiit Khemka’s Co-Founder is Bhavana Khemka, who is an integral part of the company. She is currently studying B.Pharma at NMIMS and has learnt formulating beneficial products for younger audiences.

Gen-Z & Millennials are about to take over the world. It's time for them to have their freedom. Using AI Skin Analyzer, Fabbeu has taken the innovative initiative to educate Gen-Z and Millennials about the right way to take care of their skin with technology and science

Among the many generic skin care brands out there, Fabbeu is the first to introduce the AI feature in the beauty industry. Additionally, Fabbeu also has top dermatologists in the country, Dr. Yogesh Kalyanpad and Dr. Sujit Shanshanwal the senior consultants and medical directors of SkinAmour Clinic in Mumbai who have contributed significantly to get Fabbeu product’s ingredients right before the launch of products. Bhavana Khemka adds, “We have seven products which were launched during the first phase in December 2021. We have three types of face wash for dry skin, oily skin and normal skin. Added to that we have three types of day cream again based on skin types. A very important and innovative product for our brand is our Blue Light Protection Cream which is suitable for all skin types, and acts as a protective barrier against harmful blue light rays & digital pollution. Crafted specially to deal with the modern day problems of digital pollution, this cream enhances your skin’s resistance to blue light, thus reducing and repairing skin damage”. All of Fabbeu’s products are highly result oriented, recognized lab approved and clients can see visible changes after only a month’s use.

Fabbeu has garnered excellent response from the consumers and is ready with 30 more products in the pipeline. Their products are currently available on their website, Amazon, Flipkart, Myntra and retail stores. Fabbeu is also inline to get their products listed on Nykaa, Purplle & Shoppers Stop soon. They have also equally engaged with audiences with their giveaway challenges and have Skin tip Sundays on Instagram. Over time, Fabbeu is aiming to enlarge and fine tune its product line, making skin care for Gen Z easy and available.