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SmartLivein: Love Where You Live!

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Karunakar Raju, FounderHome is the only place, we are as we like. But today with a large chunk of professionals migrating to cities for jobs or millennial for study purposes has made them undergo a tough time with struggling to find quality homes and amenities properly placed. As the world has made a tremendous transformation with enabling one to ‘Think & Act Smart’, it also has pushed them to ‘Live Smart’. Understanding the growing concerns, day-to-day requirements and profound facilities, Hyderabad based SmartLivein came to their rescue. The company takes the entire responsibility of bringing in the best-of-world-class prerequisites and standards along with ensuring that everything is at the right spot.

Located in the sprawling building of T-Hub, a catalyst for the startup community, Hyderabad based Smartlivein’s workplace is accounted to be full of fun and vibrant culture. Being in the nature of household renting business and pinpointing the fact that no one can make better-informed home decisions than a woman, irrespective of whatever it is, the company strives to nurture more women employees and astute women entrepreneurship into its disrupting system. Led by a team of 19 employees, profound decision makers, highly talented and well-experienced people, Smartliveins’ key highlight has been its 50-60 percent of women employees. Out of the 3 directors, in fact, two of them are women.

“We believe in making leaders for tomorrow. Considering them as the core pillars of growth for the organization, we at Smartlivein tend to give them the best opportunity to showcase their talents freely, innovatively and more driven by
excellent offerings in their respective domains,” informs Karunakar Raju, Founder, SmartLivein.

Growing exponentially over 60-70 percent quarterly, SmartLivein has rented almost 2000 houses within a 5-kilometer radius and served to 300 + customers and 200 home owners


The idea of SmartLivein was initiated early when Karunakar Raju, an engineer by profession while working across IT industry for over two decades experienced the struggles during the time of relocating to other cities for job purpose. He identified that finding a right apartment within budget, excellent facilities and peerless vicinity was a nightmare for many. Explicating on the inception story, Raju speaks, “Discovering an apartment with basic amenities came along with the miserable situation. Facing the similar issues related to a home search, I kept on thinking how can this unorganized sector be turned into an organized one. Thus, going forward to leverage a similar solution that of Uber & Ola model, I ventured SmartLivein, company that monitors and manages the individuals overall home requirement.”

Simplify, Standardize & Automate
SmartLivein captivates the core mantra of ‘Ride on shared economy’ and inculcates all to make itself a major part of the inclusive growth. As a network of branded ready-to-move rental homes for working professionals and families in metro cities, Smartlivein’s houses are equipped well with standardized furniture, appliances, kitchenware and are rented on per bed / per room /complete house basis, thus making them full-fledged furnished home.

Embarked on the mission to standardize home rentals and living spaces the company strives to make home renting smart, risk-free
and affordable for all. Mentioning about the in securities and uncertainties pertaining in the traditional home renting model, Raju asserts, “Keeping in an account of all the issues that upsurge in the process of renting we through our platform try to simplify, standardize and automate the procedure from both the tenants and home owners ends through technology and end-to-end customer support.”

Super Quality, Zero Hassles & Absolutely Zero Brokerage
The company endeavours to assist the tenants to lead a better quality & hassle –free life and make renting a smooth play through its single app at just a click away. Currently, Smartlivein also entered into Sales business partnering with the renowned builders like Phoenix, Prestige, Incor, Salapuria Sattva, Ramkyand rent owners and aid them with end-to-end management of apartment renting solutions. Also, impart value added services such as grocery, engineering, commute, wellness, laundry and more.

In accordance with the rental offerings, he avers,“An advantage the homeowners can receive from us is the monthly rent collection, which is taken care on their behalf. Moreover, ensuring quality tenants with background checks, we do a through KYC and reference check. And, all is conducted through technology.” Further, he adds, “We charge the owner a commission of around 15 percent if they provide fully furnished home and when we do we commission 35 percent.”

Unicorn in the Making
Growing exponentially over 60-70 percent quarterly, SmartLivein has rented around 2000 houses within a 5-kilometer radius and served to 300 + customers and 200 homeowners. With further expansion plans across prominent cities such as Pune, Bangalore, Mumbai, and Delhi-NCR, the company has signed up with three renowned builders. Tapping the market through design & technology, moving forward, SmartLivein wants to adapt to futuristic technology such as AI, AR/VR & Chatbots for a better delightful experience.