Brownbag: Reinventing Shopping Experience
Connecting the dots, what started as a product information centre which provides customers the where abouts of products and retail outlets nearby, over the years has evolved into a full-fledged eCommerce platform that directly delivers specific products to customer’s doorstep. And, the duo did a pretty neat job in conceptualizing the idea and building a sustainable model that paves a perfect pathway to the cart-less shopping experience, both online & offline.
Reviving the nostalgic feel of ‘Khakhi Lifafas and friendly neighbourhood
Brownbag is known for its vast selection of products, low price, fast and reliable delivery, quality control, and a trusted brand in providing convenient experience for all
The Start of Hybrid-setup in the Retail Ecosystem
In August 2016, when the husband-wife duo started Brownbag, they spent a quintessential amount of time creating high-quality inventory database system that is beneficial for both – vendors & customers, where vendors can sell their products, and customers can find the products based on personal choices, like the allergic constraints, diet specific and others. “We took more than six months to create special content-driven commerce, where we integrated technology and commerce more periodically into customer’s omnichannel experiences,” speaks Garima.
Today, Brownbag offers a gamut of products on their platform, where they have partnered with more than 7+ vendors, and have close to 400+ repeat customers using the platform. Unique to Brownbag is ‘Pickup in Store’ shopping feature, which enables the customer to order online and pickup in store in as little time as 15min. This system helps those customers who cannot wait at home for delivery or who want the items quickly but don’t want to spend time in store. Simply
"While there are platforms which are of a global kind, we, on the other hand, are completely inclined to promote local vendors and attract local customers. More than anything, we want to make sure both the buyers and sellers are happy," states Srikant.
Garima Singal, Co-Founder
Further adding to this, Garima says “Our clients include housewife’s, who are creating their own customized cakes, fresh homemade chocolates, cookies etc.” In fact, Brownbag is the only platform that provides an opportunity for a genuine seller to sell his products to local customers.
The Roadmap Ahead of Brownbag
Based in Dwarka, Delhi, Brownbag is growing exponentially every month. With a lean team of 13+ members, the company is on a mission to reach newer milestones each passing day. The company envisions providing services to tier 1, and tier 2 cities across India soon. Srikant explaining the roadmap ahead says, “We have built our base strong. In the near future, we are not only going to connect to B2C, we will be offering services to B2B clients as well.”
Adding to this, Garima concludes “At the end of the day, we want to reduce the effort of both the seller as well as the user. Be it, shopping at the supermarket, or eCommerce site and mobile platform. We want to enhance the overall experience of shopping for all.”