Arundhati Dasgupta
Founder
With a background in nutrition and extensive experience working in hospitals, the founder of Caregivers Kolkata was deeply moved by personal challenges faced during a family health crisis. “In 2018, after my mother suffered a cardio stroke and a close friend battled metastatic ovarian cancer, the lack of empathetic care during and after hospitalization became painfully apparent. This experience, compounded by the struggles seen during the COVID-19 pandemic, inspired the creation of Caregivers Kolkata”, speaks Arundhati Dasgupta,
Founder. The firm specializes in critical care, including BiPAP ventilation, neuro and cancer palliative care, elderly care, post-operative care, and more. With a commitment to delivering personalized care with empathy, the firm ensures that every patient receives the compassionate support they deserve at home.
Prioritizing Practical Expertise
The firm emphasizes the importance of practical knowledge over theoretical understanding when selecting caregivers. While they verify essential documents like Aadhaar cards and certificates, the crux of their selection process involves thorough personal interviews conducted by technically sound professionals within the company. This ensures that caregivers are equipped to handle critical situations independently, given that home care often requires caregivers to operate as ‘one-man armies.’ For instance, caregivers need to be prepared to administer emergency care, such as oxygen support, even in situations where the patient was not previously on oxygen in a hospital setting. Caregivers Kolkata conducts a thorough assessment for each patient by a specialized medical team, either in the hospital before discharge or at home.
A key feature of the firm's service is its E-monitoring system, where supervisors are assigned to continuously monitor patient conditions, receiving regular updates from nurses on-site. This proactive approach allows the firm to manage potential emergencies effectively, by having pre-arranged plans for situations like a drop in blood pressure or other complications. The company ensures that necessary emergency medications and equipment are always at hand, with the critical care team on standby for urgent interventions.
Strategy for Growth
The firm relies heavily on word-of-mouth referrals to build its brand, with digital marketing and social media presence supplementing this strategy. “We believe that the most effective way to grow the business is through satisfying existing clients who then recommend the service to others. This focus on customer satisfaction aligns with our commitment to personalized care and maintaining high service quality. Looking ahead, we aim to expand our operations beyond Kolkata and Howrah“, concludes Arundhati. The firm intends to scale the business without compromising on the quality of care, maintaining the personalized approach that has built its reputation thus far. Caregivers Kolkata's expansion strategy is guided by its capacity to deliver consistent, high-quality service, rather than purely by market demand.
Prioritizing Practical Expertise
The firm emphasizes the importance of practical knowledge over theoretical understanding when selecting caregivers. While they verify essential documents like Aadhaar cards and certificates, the crux of their selection process involves thorough personal interviews conducted by technically sound professionals within the company. This ensures that caregivers are equipped to handle critical situations independently, given that home care often requires caregivers to operate as ‘one-man armies.’ For instance, caregivers need to be prepared to administer emergency care, such as oxygen support, even in situations where the patient was not previously on oxygen in a hospital setting. Caregivers Kolkata conducts a thorough assessment for each patient by a specialized medical team, either in the hospital before discharge or at home.
A key feature of the firm's service is its E-monitoring system, where supervisors are assigned to continuously monitor patient conditions, receiving regular updates from nurses on-site. This proactive approach allows the firm to manage potential emergencies effectively, by having pre-arranged plans for situations like a drop in blood pressure or other complications. The company ensures that necessary emergency medications and equipment are always at hand, with the critical care team on standby for urgent interventions.
Strategy for Growth
The firm relies heavily on word-of-mouth referrals to build its brand, with digital marketing and social media presence supplementing this strategy. “We believe that the most effective way to grow the business is through satisfying existing clients who then recommend the service to others. This focus on customer satisfaction aligns with our commitment to personalized care and maintaining high service quality. Looking ahead, we aim to expand our operations beyond Kolkata and Howrah“, concludes Arundhati. The firm intends to scale the business without compromising on the quality of care, maintaining the personalized approach that has built its reputation thus far. Caregivers Kolkata's expansion strategy is guided by its capacity to deliver consistent, high-quality service, rather than purely by market demand.