Chaupal: Redefining the Global Entertainment Landscape

 Sandeep Bansal,  Managing Director & Founder

Sandeep Bansal

Managing Director & Founder

The Media & Entertainment Market is projected to increase from $27.72 billion in 2023 to $40.36 billion by 2028, with a CAGR of 7.8 percent. This growth is driven by the rapid tech advancements in the industry. Amidst this, Chaupal has emerged as India's leading multilingual platform, offering a diverse array of 700 captivating titles, including feature films, web series, and short movies, showcasing the richness of regional languages.

Founded by Sandeep Bansal, a visionary with a background in cable and channel distribution, Chaupal transitioned seamlessly into the realm of Over The Top (OTT) platforms. Sandeep Bansal says, "Our mission is to echo our roots, to weave stories in the melody of our mother tongues. Every step we take is towards 'ghar ghar Chaupal' bringing our haven to every home". This journey is marked by passion, foresight, and a commitment to celebrating linguistic diversity through a canvas painted with the colors of culture and connection.

Beyond being a mere OTT platform, Chaupal positions itself as a curator of a world class spectacle, showcasing blockbuster movies like ‘Carry on Jatta 3’, ‘Mastaney’, ‘DJ Waley Babu’, and ‘Parpanch', on a grand stage under the Chaupal banner. The platform introduces Chaupal Orig inals, a vibrant workshop birthing unique tales like ‘Shikari’ and ‘Panchii’ from its bustling production house.

What sets Chaupal apart is its holistic approach to entertainment. The platform is not just about viewing content; it's about experiencing, cherishing, and celebrating it.
With an immersive app that includes an e-commerce haven, a merchandise trove, and a gaming paradise, Chaupal transforms the user journey into a delightful tapestry of entertainment and exploration. In this enchanting marketplace, every click becomes an applause for the extraordinary.

Central to Chaupal's ethos is the enrichment of the digital experience with vibrant storytelling in native languages. From feature films to short movies and web series, the platform aims to immerse audiences in a world where languages like Punjabi, Haryanvi, and Bhojpuri breathe life into narratives.

The platform's success lies not only in its diverse content library but also in its strategic utilization of a 10 million event treasure trove. From user generated insights to supersmart AI-ML tools recommending personalized content, Chaupal employs digital wizardry to enhance the user experience. Ujjwal Mahajan, the Head of Investor Relations says, "We are presently integrating cutting-edge methodologies and staying abreast of the latest industry trends. The commitment lies in establishing a framework that not only meets but exceeds contemporary standards, reflecting our unwavering dedication to excellence”.

It goes beyond challenging the perception of regional content as basic or inferior; Chaupal is rewriting the narrative by creating content that matches global standards

The journey for Chaupal has not been without challenges. Initially focused on introducing OTT to regional and rural areas, the platform successfully unraveled the subscription process both online and offline. It then aimed to elevate regional content to international standards, extending its reach globally and creating a community that appreciates diverse content.

As the leading Punjabi OTT app, Chaupal takes pride in offering a vast content library encompassing Bhojpuri, Haryanvi, and Rajasthani, echoing the soul of India. Exclusive web series like ‘Scam’ and ‘Prayaschit’ in Haryanvi storytelling distinguishes Chaupal, showcasing its commitment to refining and systemizing its business for a dynamic audience experience.

The company's success is deeply rooted in recognizing that genuine insight comes from its audience. Engaging both inperson and online, Chaupal values audience feedback, shaping its narrative and guiding the delivery of an unparalleled entertainment experience. Looking forward, Chaupal aspires to become the world's largest OTT platform, showcasing the magic of Indian regional languages globally. The vision encapsulated in 'Ghar Ghar Chaupal' reflects an ambitious journey where each click brings people closer to cel ebrating the richness of regional languages collectively.