Founder & CEO
According to Sowmya, the reason she decided to come up with Clarity communication is the many gaps she identified in the industry, in terms of what is being promised and what is being delivered. Clarity Communication dedicated to providing the best experience possible. From increasing the business footprints, new product launch, establishing the organization as a niche player or creating the leadership among the target audience, the team at Clarity Communication mixes and matches its media platforms and non-media oriented efforts of public relations to achieve desired and sustainable results among the competitors.
Challenges Along the Way
Clarity Communication offers both digital as well as traditional PR ser-vices. But more importantly, they build strategies for the brands that would help them upgrade from one level to another.
Walking us through the challenges they face, Sowmya tells us, "As an outsider, the media is challenging to deal with. From the client's side, many often do not realise PR is a long term process. Lot of clients have a very short term vision about PR services. Only long term PR services will help in brand value, especially with startups. We try to educate clients about this. Clients sometimes also don't understand that the content they provide is important and has to be interesting. If your content is good, the game is yours."
We Ensure We Have An Honest Conversation And Set Realistic Targets So That Our Clients Are More Satisfied With The Results
While Sowmya leads the team and heads business development and the other aspects, the company also has a team of consultants who, the founder emphasises, have been instrumental in the formation and growth of Clarity Communication. They also have a separate content team.
Consistency in Growth
Clarity Communication has been consistently growing since their inception. The pandemic, they admit, was a challenging time, but they built right back from it. In the first five years, the company focused on building clarity as a brand and worked more closely with startups. Most of their clients come from references and recommendations by the ex-clients or other current clients, which speaks enough about their quality of work and commitment.