Classic Rummy: Committed to promoting Rummy as a Game of Skills

Sreeram Reddy Vanga,MD
Sreeram Reddy Vanga,MD

An online rummy portal that has over 1+ million registered players and offers traditional 13 card Indian rummy and all its exciting variants is what perfectly describes Classic Rummy. As one of India’s leading Online Rummy gaming portals, the founding team behind Classic Rummy has a 14-year strong track record of operating in the regulated European iGaming markets especially the United Kingdom. “With our strong foundation, we ventured into our home market with Rummy, the most popular traditional Indian skill game. With time and technology, today the online avatar of Rummy is gaining popularity,” asserts Sreeram Reddy Vanga, MD.

Classic Rummy has been built on strong pillars of product excellence, customer experience and technology. Today, it caters to around a million players across India and is organically growing at 60 percent CAGR. “The key principles are customer protection and responsible gaming. These are an integral part of the value system of our company. And we consistently perform and live up to the Indian player expectations as we would in a regulated market. This philosophy gave us a lot of traction and enabled us to win customer trust,” he mentions.

Like every start-up,Classic Rummy
had its own share of ups and downs. Regulatory challenges, strong competition and educating players were the initial hiccups that the team had to navigate. But with a clear vision for product and customer excellence, they in no time tasted success. Sreeram says, “Our experience in highly regulated international markets proved to be very useful; we are the only internationally experienced, domestic operator in India.”

"Classic Rummy caters to around a million players across India and is organically growing at 60 percent CAGR."

Creating a Disruption in the Gaming Ecosystem
Known to maintain highest standards of game integrity and security, the Classic Rummy platform is built on Open Source Stack which allows for unprecedented customization. This gives the team a tremendous leverage to enhance and do more with the product.“Our strongest vantage point is our agility,”he informs.

Keeping in mind the convenience of the players to use user-friendly design and the ease of game-play, the team implements a split screen to play up to 3 games simultaneously. “Also we are the only operator providing 24/7 customer support via phone, email, live chat and online tickets in all major Indian languages,” he adds.

Classic Rummy offers impeccable 24x7 & 365 days customer support, great user experience and responsible gaming practices and that is what makes them stand out in the crowd. The team leaves no stone unturned to give utmost
importance to player feedback and make it part of their product roadmap. “One such feature is our bonus structure which is perhaps the industry best and our players vouch by it,” he further adds.

Summarizing the Journey
From a humble beginning with the initial Party Gaming team in 2002 to founding and scaling CozyGames, as one of the largest online Casino & Bingo network in the UK and its subsequent acquisition by GVC Holdings Plc in 2017, the team has come a long way! As a company, Classic Rummy has seen a remarkable growth over the years. Sreeram says, “We have mature systems and processes in place and are an ISO 9001 and ISMS 27001 certified company. Process automation allows for scalability without exponential need of manpower.” He takes immense pride in mentioning about the mentors who have supported the team throughout.”We are privileged to have a strong tribe of mentors. My personal association with The Entrepreneur’s Organization (EO) Hyderabad, as its President gives me access to some of the great minds from various industries,” he proudly states.

Going further, the company wishes to expand its skill gaming portfolio in India and take back to the global markets. With solid International markets experience, the team is upbeat about it. “With the Indian online gaming sector evolving at a fast pace, it can be safely said that the coming days would be extremely interesting. We are proud to be part of the growth story of the gaming industry,” he concludes.