The Indian e-commerce industry growing rapidly over the past few years, coupled with a large customer base, has made online gifting into as a lucrative segment. Afford-ability and diversity play a key role in the segment's growth. Adding to these benefits, comes personalised gifting which is in trend nowadays. With such a unique idea, comes Classy Things, a brand that provides customised gifting products and accessories for men, women and couples for various occasions.

The Mumbai based company was founded by Jaideep Prajapati. Hailing from a traditional Marwari business family, Jaideep was always inclined towards starting something on his own. Post his MBA, he launched a customised t-shirts business which was a trend at that time. However, he remained on the lookout for developing something unique and saw scope in the gifting market which showed great growth potential. With one eye on international expansion, Jaideep founded Classy Things in 2019.

Bringing Smiles with a Vast Umbrella of Customizable Gifts
Initially, the company started with customised t-shirts but has now expanded to leather accessories that include men's wallets, ladies clutches, sling bags, key pouches, key chains, visiting card holders and sunglass holders among others. "We offer these products at a minimal price that

can be afforded by a large demographic," says Jaideep. Classy Things also specializes in customised gifting for couples. The products are made available on most ecommerce platforms including Amazon, Flipkart and Meesho apart from other e-sellers.

The feature that differentiates our products from others in the industry is that they are made from 100 percent vegan leather which is animal cruelty-free and at the same time gives a premium look. Also, the pricing is affordable as compared to the other brands.

The 2-3 day delivery promise for cities PAN India is another feature which makes the company most desirable among consumers. For timely delivery, the company ensures that the product is packed and ready to ship at noon every day. In metro cities, the company promises same day delivery and for other cities in Maharashtra, products are delivered with-in one day.

While Covid-19 was a challenging period for most businesses, Classy Things sailed through the tough times with ease. It began manufacturing new products including photo lamps, photo clock frames and personalised mugs etc during this time.

Immense Scope of Growth
Classy things believes in delivering the best quality products owing to which it has gained more than 1,50,000 total customers and 10,000-15,000 regular customers (who order within the next 1-2 months). The lifetime value per customer is INR1 lakh. While sales dipped owing to the Covid-19 crisis, yet the company successfully revived numbers since October and has witnessed a sharp spike in revenue since then.

We offer these products at a minimal price that can be afforded by a large demographic

Classy Things has shipped its products to Israel and Europe market as well. It has also worked with Deloitte and Aditya Birla Sunlight. Currently, the company is in talks with Mahindra & Mahindra and is on its way to establish the organisation in New Zealand and Australia as well. "Our sources claimed that Classy Things can be valued about 100 Crores in the coming one to two years," explains Jaideep.

With its premium quality customised gifting products and commitment to timely delivery, it is no doubt that Classy Things has made a name in the gifting industry and is all set to carve a promising future ahead.