The AI Styling Assistant by Couch Fashion is a patented system which builds a well curated styling guide for all the products available on the fashion eCommerce website in the form of image recommendations. The style guide recommendation system enhances a better shopping experience on
The AI Styling Assistant is a patented system which builds a well curated styling guide for all the products available on the fashion e-commerce website in the form of image recommendations
Staying Ahead of the Crowd
For any new venture, finding the right market fit and building the right team remains some of the major challenges encountered during the initial days. Couch Fashion is no exception. “We believe that the new wave of innovation is not only coming from the new emerging technologies like AI, but also from the soft factors like influencing people around you with one’s way of deciphering work tasks and challenging oneself in taking yourself to the next level,” asserts Arenla. The application of AI has further allowed the team to understand fashion by decoding nearly half a million of styling images which they deliver as a personal stylist for a wide variety of user base at scale through image recommendations.
Besides, to stay ahead, the company has adopted a B-B business model where it provides its fashion assistant to eCommerce companies to help their users take better shopping decisions. “We’ve taken this approach because we are confident of serving a much better and bigger scale of users,” she adds.
The Road Ahead
Couch Fashion has have received a patent for its invention. At present, it has an ongoing deal for beta testing its product with a major Indian eCommerce company. Also, it is simultaneously working on expanding it to other fashion e-commerce as
well. “Our proposition is unique and efficient and in the coming years we want to collaborate with all major fashion e-commerce companies not only from India but with many fashion e-commerce companies from across the globe,” mentions Arenla.