Indian ad spend is estimated to grow by 22 percent to be at Rs.1,07,987 crore for the calendar year 2022. In this era of technology and innovation, being in the market is a major concern. There are problems like focusing on the conventional approach, feedback issues, and maintaining market trends faced by the people. OriginInk is a strategic thinking design agency established in 2017, to provide longevity and authenticity to the purpose-driven business. “For us purpose is everything. Today’s consumers often identify with a brand’s purpose, seeking to connect at a deeper level.

Therefore, we build brands that lead with purpose and are built around it to achieve continued loyalty, consistency, and relevance in the lives of consumers. Therefore, we not only design to create aesthetically pleasing brands but thrive on excellent quality and attention to detail to keep our brands current and top of mind for the right reasons with consumers”, says Pryas Gupta, Founder, OriginInk.

OriginInk is a solely purpose-driven company that takes care of the consumers with the current requirement. Today the consumers often identify with a brand’s purpose, seeking to connect at a deeper level. The company builds brands that lead with purpose and are built around it to achieve continued loyalty, consistency, and relevance in the lives of consumers. “We understood what separates purpose-driven businesses from the rest are longevity and authenticity.

Purpose-driven companies witness a higher market and grow faster than their competitors while also achieving higher customer satisfaction. We put in organized effort directed at analyzing design building features, systems, and material selections for the purpose of achieving essential functions of a product, brand, or website at the low cost consistent with required goal, quality, reliability, and authenticity”, says Pryas.

Apart from branding and design, OriginInk has its own video & film production team that has created TV commercials, promotional videos, explainers, and more in the past. “Starting from providing holistic services to kick-start a brand to curating a brand strategy and designing its identity, we do it all. Our USP lies in aesthetically pleasing, sustainable, and product appropriate packaging. While our niche is branding services, films & media, we also design corporate brochures, decks, and exhibitions. We also cater to clients looking for user-friendly and UX-researched websites and applications (UI/UX)”, says Pryas.

Under the prolific guidance of Pryas, OriginInk has managed to establish itself in the field of branding, designing, and creativity

The company is being run by experienced hands blended with skills. Pryas, who loves to inspire, build, and co-create ideas, is the Co-Founder and Creative Head of OriginInk. Having produced, directed, and released an award-winning feature film, and directed numerous TV commercials and promos, he has received numerous international awards & accolades for his work as a filmmaker and screenwriter.

Under the prolific guidance of Pryas, OriginInk has managed to establish itself in the field of branding, designing, and creativity. The company has added many accolades to its name by winning the different awards which are 2011 MPA APSA Academy Film Fund issued by Motion Picture Association of America (MPA), the Asia Pacific Screen Awards (APSA), and Grand Jury Prize issued by Asia Pacific Screen Award, and so on.

Future Roadmap
OriginInk has been identified as a bespoke brand by all clients. While this company has a clientele based PAN India, it majorly caters to its clients from Delhi, and Mumbai. The primary aim of the company is to always help new brands and entrepreneurs reach the market looking their best, with specific strategies. The goal of the company is to enhance happiness and significance at each interaction.