CEO & MD
More than often, the customers have not tried to assess differentiated logistics solutions for such items and traditional logistics companies have been transported with the normal bulk cargo. The traditional logistics companies have never recommended differential treatment for such critical products, mainly due to lack of differentiated network and handling capabilities, hence such sensitive/critical products had very little logistical choice in the past.
Eager to take the Indian logistics industry to the next level, the Founders built CRITICALOG, on a unique amalgamation of logistical expertise, proprietary customer-friendly technology, overseas experiences, along with thoroug hbred processes and individualistic customization. The company offered, for the first time in India, a logistics partnership – where
CRITICALOG has begun to make an impact in this market within a niche logistics arena where only brave hearts dare to thread
eCRIRICA: Technology Built to Transform Logistics
Today, IT and IT enabled services are the lifeline of all modern organized logistics operations. It has not only helped to restructure the entire distribution set up, but also actively supported achievement of higher service levels, increased productivity, lower inventory and optimization of supply chain costs. The proprietary ERP suit of CRITICALOG called eCRITICA, is a best in class ERP, capable of integrating client systems and that of client’s customers, enabling tracking, WMS, OMS, automated rating and invoicing customized MIS, GPS, CCTV, Android applications and many more. “Unlike traditional ERP’s available in the market, our eCRITICA is flexible, easily
The Road Ahead of CRITICALOG
Bangalore-based CRITICALOGhas registered annual revenue CAGR of 260 percent since incorporation. With a vision of creating profitable business, the organization broke even in the second year of operations and consistently delivers profit at the bottom-line along with contribution margin above 65 percent year on year.
The company has invested significantly in technology, pan India geographical reach, infrastructure, and in happiness quotient for its personnel. Continuing to provide innovative and challenging logistical solutions to its 300+ active customers, CRITICALOG is expected to continue growing at a CAGR of 80 percent over the next 5 years.
“We are positioned at the high end of growth rates and margins of this industry and derive its market position within a gap arising out of price point versus focus mix amongst incumbents. Our business model allow specialised knowledge, expertise, technology, processes and people to come together to design and operate custom supply chain solutions for clients and deliver on its performance and quality promises continually – allowing complete stability between Demand and Supply under complex situations,” concludes Sujoy, on a positive note.