Dr. Praneeta Verma
At D'Studio, service is more about customer satisfaction, loyalty, and professional satisfaction that goes beyond just the market share or bottom line. "It's important to be mindful of the opportunity, but our forte and focus is to find customers that resonate with our philosophy and aesthetics and create spaces that work for them in every way," she remarks.
Speaking of the inception story, Dr. Praneeta narrates, "What I say here is what would say if woken from my sleep, because it's what I firmly believe in. Designing spaces is like having a large canvas, where we can enjoy creating sensorial experiences touch and feel that can evoke emotions the same way an aesthetic piece of art does. At a higher level, contributing to one of the more robust industry verticals of modern India, it gives me a huge sense of satisfaction that I am contributing to the economy of my country by creating opportunities for a wide variety of workmanship".
We believe that sustainable design is the need of the hour and is the future of design
She further adds, "While aesthetics and space planning are my passion, my experiences onsite and on the field convinced me that if I needed to translate my design aesthetics to my satisfaction, I ought to build an ecosystem that's conducive and in synch with my thought processes and value system. Hence, the extension Hardware Studio and the Execution partnership, IIPL. So, we are equipped end-to-end to translate customers' needs and dreams to reality with great standards. This, in fact, is our differentiator. We have recently ventured into creating and curating home decor under our publication brand, Design Luv".
While providing turnkey solutions designed to suit the space as well as the clients' needs and aspirations, the team over the years has created a unique process to ensure synergy & partnerships, which is almost a ‘house style'. It mandates client briefing sessions, covering multiple scenarios and options. "Our team goes through regular training to be equipped for this 360-degree approach where presentation, listening, observation, and mindfulness play key roles. This approach is our pride and almost a patent. Our sustaining delight and satisfaction stem from our projects being trendy and aesthetic on the face of it, and when our client expresses the joy of usage, functionality, and having met the committed design advantages," Dr. Praneeta concludes.