Covid-19 has changed everything and caused paradigm shifts in the industry, and digital PR has taken Centre stage. The norms, routines, and expectations that governed how the industry worked were turned upside down, and every business has had to navigate the new normal. While meeting client expectations and addressing their needs, Dharma has turned every challenge into an opportunity. The use of technology is becoming more relevant to the public relations space as well. After a long career in journalism, Shutapa embarked on her entrepreneurial journey and established Dharma Media Consultants. With a young and agile team, Dharma works with speed, innovation, and proactiveness, providing holistic brand services to clients. Dharma has
Dharma has a team of 10 who routinely action media coverage in foreign publications in locations like the US, UAE, UK, and Australia
Tailoring Strategies for Best Brand Positioning
Dharma offers public relations, content creation, social media management, design, communications strategy, brandbuilding, event curation, and digital marketing services. As a boutique brand-building company, it provides hands-on, customized communications strategies to its client partners. It markets and cost-effectively promotes brands through social media and creates affordable, consistent content for businesses. “Our dynamic team works as an extension of the inhouse team and strive s to create long lasting, fruitful relationships with our client partners,” says Shutapa Paul, Founder, Dharma Media Consultants.
Dharma doesn't just push external communications but also strategizes on brand positioning, digital communications, internal communications, and content, providing 360° services that were earlier provided only by large sized PR companies. The unique aspect of Dharma is that it has only worked through referrals to date with its work doing the talking. Due to its pan-India presence, it can cover all Indian geographies and go hyper local with its brand's media presence through regional media outreach in Tier 2, 3, and 4 cities. Dharma has a team of 10 who routinely action media coverage in foreign publications in locations like the US, UAE, UK, and Australia.
Dharma is in expansion mode, the Covid-19 pandemic proved the need for PR and became an opportunity for boutique size branding and communications companies, which grew even during the pandemic. This aspect of business will only grow in the coming years, and since it makes for good business, it will also mean the entry of newer players in the space. Dharma is looking to add valuable members to its growing team, increase its presence in other Indian cities, and strengthen its overseas outreach.