The fashion industry, long associated with environmental challenges, is evolving as sustainable brands embrace eco-friendly materials, ethical practices, and innovative production methods. With growing consumer demand for conscious choices, these brands focus on reducing waste, minimizing carbon footprints, and fostering transparency through technology. Amid this shift, Evora Retail Pvt. Ltd., stands out as a leader. With over 25 years of experience, Evora Retail manufactures for top global and Indian brands, emphasizing quality and affordability. Guided by a vision of delivering premium products at accessible prices, the company has launched B&B and Evora Women brands in the Indian market, reinforcing its commitment to sustainability and ethical fashion.

Health-First Approach

Evora Retail entered the women’s innerwear industry with a mission rooted in addressing critical health needs. The company recognized a lack of safe, non-toxic options for women, particularly during sensitive life stages like menopause, where harmful plastics and chemicals in products can pose significant risks. This insight drove the firm to pioneer a new approach, focusing on health-conscious innerwear designed to prioritize women’s well-being, comfort, and safety. The company’s mission is to create comfortable, safe, and non-toxic innerwear, using high-quality fabrics that prioritize health and sustainability. With a focus on innovation, the

company aims to redefine women’s essentials and set new industry standards, balancing comfort, style, and well-being for future generations.

“We lead the women’s innerwear market with a diverse range of products, including bras, underwear, bramis, and camisoles, all crafted from innovative materials. As pioneers in using medical-grade fabrics and SIRO modals, we set new standards in comfort and durability, offering garments that last up to 500 washes. At Evora Retail, we also prioritize sustain-ability, sourcing fibers from natural resources like pine trees and developing a unique fiber blend of pine, cotton, and other natural elements”, says Mohammed Dilip, Director, Evora Retail.

At Evora Retail, we’re redefining the innerwear industry by prioritizing women’s health, using medical-grade fabrics & cutting-edge technology

Expanding Horizons

The firm is focused on building a multi-level sales strategy, working through distributors, and expanding into offline retail. The company is excited to soon be a part of Max Lifestyle, which has been impressed by the quality and uniqueness of its fabrics. While it doesn’t emphasize online sales at this time, the company remains committed to traditional methods. The firm’s products are made from medical-grade nylon, ensuring the highest quality. Evora Retail operates its manufacturing facility in Tamil Nadu, where it handles everything in-house, from fiber processing to garment production. The firm sources premium fiber from Grasim Industries and utilizes the latest technology to manage the entire conversion process, ensuring complete control over product quality and consistency.

“We have secured an investment partner from the same industry from Canada, Mitchell Fersten from Fersten worldwide Inc and are planning to launch our brand in North America by the summer of 2025. Our goal is to establish the brand as an international leader in the market. Over the next two years, we aim to make our products available globally, with a focus on expanding our presence in 2025 and 2026. In the early stages, we faced significant challenges, especially with R&D and fabric development. Setting up the necessary standards required substantial investment, and certain technologies, particularly in the clothing industry, were not up to international levels in India”, adds Mohammed Dilip. At times, the firm has to go to China to develop specific fabrics and bring back the necessary machinery to India. Overcoming these technological gaps has been a major hurdle, but it is now on track to bring innovative, high-quality products to global markets.