EmotionGift: Online Cakes, Flowers, and Gifts for Every Occasion

Anshul Udapure,  ,Director - Operations

Anshul Udapure,

Director - Operations

The world is full of opportunities but certain circumstances and surroundings inspire one’s action to do extraordinary things. Similar situation aroused, in 2013, when Anshul Udapure thought of gifting his bestie a special gift. Unfortunately, his best friend stayed in a far away remote location. And it was impossible for him to deliver the gift on time, whatsoever. This is when he realized the need for a solution that valued human emotions and sentiments in the retail segment. Thus began the journey of Emotion Gift. “Although a lot of developments were taking place at that point in time, there was no platform providing a customized solution that expresses emotions for loved ones,” asserts Anshul Udapure, Director – Operations,EmotionGift.

Sailing against the wind, the company overcame every hurdle with ease. And, in pursuit of on-time delivery, which is currently the biggest challenge in the industry, especially when delivering to remote places. has carved a niche in this area by providing a unique solution, where they ensure to continuously follow up with the customer till they have received the gift. “Each and every customer of ours is very important,” avers Anshul. In fact, the main motto of the company is the customer
satisfaction, and this has over the years evolved into newer relationships, each passing day. has carved a niche in the space today by providing a unique solution, where they ensure to continuously follow up the customer till they have received the gift

On-time Delivery, Each and Every Time!
Initially, started with families and relatives, the company then moved to provide services to close contacts. The business was as usual - follow up with the orders, and delivery through phone calls. However, emails being the critical aspect, the company noticed that the email assistance was time-consuming and the chances of losing the customers were high. Hence forth, came up with a live chat and WhatsApp features to assist and help customers finding the best gift. Thus, reflecting in an increase orders, in no time.

Today, offers a gamut of options to its customers. And has a wide range of products like cake, flowers, gifts and special combos in varied categories to gift near and dear ones, on special days, occasions, and events. Anshul says, “Sometimes, we assist our customers to take a quick decision when they are in a hurry to gift.”

He further states “We provide our customers with the best-in-class user-friendly experience, where we
offer customized suggestions based on occasions, ensuring a hassle-free experience.”

From Small to Big – Franchise Business Model
Based in Hyderabad,’s uniqueness lies in providing the best possible delivery in remote areas, along with developed areas. “We are planning a worldwide service expansion as we are getting requests for the expansion in marketing interaction from some of our adorable customers,” says Anshul.

In the coming days, will be expanding to tier 2 cities in India with a franchise business model. Already in progress, the company has invested around 2 Cr on digital marketing, and is expected to generate revenue of about 2.5 Cr. This will be a massive boost for the company in terms of establishing a brand and trust in the retail space. “We are in process with some leading venture capital firms, and are seeking 7 Cr for immediate investment,” mentions Anshul. Moving ahead, the roadmap of Emotion Gift includes adding more online services under one umbrella. Soon, they have plans to start an online grocery store, where the company is seeking around 70 – 100 Cr Investment.

Smitten by optimism, and winning the hearts of several customers till date, Anshul concludes “Surprise is the greatest gift and that too giving the best is the most amazing thing. So, we analyze the customer request deeply in terms of taste, choice, expectation, and occasion to grant them a perfect choice. We believe this ultimately lays a path towards success and development.”