Deepak P Chinnappa & Sumukha Rao
INRacing is India's first commercial racing simulator frame manufacturing company, which has captured the imagination of people and the market
INRacing made its debut in 2019 with a mission to find, develop, nurture, and build nextgen racers from the India subcontinent. The bootstrapped company is going the extra mile to encourage millions of auto racing enthusiasts to give eSport and simulator a shot and help them turn a hobby into a passion and keep them on the edge. Achieving their ambition of racing by bringing the affordability of eSports in the mix is INRacing's prime motive. It also aims to take individuals from sim racing to National Racing Championships and international racing events. "Motorsports isn't cheap and takes a lot of time and money. Training on the simulator is a more viable option than going ontrack to experiment. eSport is the stepping stone for many to be groomed as nextgen racers. With over two decades of combined experience in Motorsports, we have experienced these challenges and decided to start INRacing, says Deepak P Chinnappa, Founder & Director, INRacing.
With technology evolving faster, INRacing is always on its toes to implement newer and the best to bring in a premium experience. Professional race car drivers are participating in these events globally, and therefore the company is building a team that intends to bring international drivers to complete with Indian drivers giving them the experience and insights to improve. The market is huge and split into varioussegments including colleges, corporates, individuals, existing eSport racers, and many others. INRacing has a well prepared strategy to address each one of these and bring it together to make this a mega event year-on-year in India similar to IPL. With a 10 percent growth every month, the company has successfully sold its simulator frames to individuals and companies. There are discussions at IOC to include eSports as a medal sport in the 2024 Olympic Games and INRacing intends to help India win medals. Forging ahead with other plans in the pipeline the Bangalore based company is designing formats for different markets to expand and extend its reach that will fit specific segment needs.