Modernization has its own advantages but besides living in a close-knit world, we constantly find ourselves detached from our culture and traditions. The heritage preserved in form of art not only promotes art, but it also provides livelihood to the local craftsmen and artisans. Estossia has bloomed from the passion for keeping alive the tradition of arts and crafts around the world. The firm features unique handicrafts and delivers a novel gift experience for its customers. The products are sourced from linear relations with artisans as well as vetted partner establishments.

Estossia wants to protect and preserve the culture of arts and handicrafts and bring prosperity and joy to the life of millions of artisans and connect shoppers with heritage, tradition, and culture. "Your adoration for the gifts expresses a sentiment of gratitude to artisans from different cultures and traditions who work resolutely to assemble such magnificent, elegant, and exquisite artworks", says Nandlal Chaudhary, the Founder.

Expanding Across Market Places
Estossia is currently present on the Shopify and Amazon platform and intends to expand its presence on more platforms. The products are handmade, hand-carved, hand-painted, hand weaved, and hand-printed by millions of small artisans who earn their

livelihood and survival from it. Besides preserving the heritage, Estossia is also contributing its bit to the environment by making products from ecofriendly materials like clay, ceramic, terracotta, marble, wood, bamboo, cotton, gemstones, metal, glass, and paper. The appealing and intricate details are sure to catch the eye of any art lover.

The beauty of the Estossia product is that the theme of product design is based on the arts and culture of a specific region and community, depicting various arts, culture, communities, and heritage of different regions of India and the world. The products are imprints of Indian folk arts like Madhubani, Ajrakh, Miniature, Kalamkari, Warli, Embroidery, Needlework, Carving, Block-printing, Pipili, Kashmiri, Applique work, etc. and this will continue to expand further including global arts. The products are also available in customized gift box options, owing to the beauty of different states.

The beauty of the Estossia product is that the theme of product design is based on the arts and culture of a specific region and community, depicting various arts, culture, communities, and heritage of different regions of India and the world

Planning More Offline Outlets
Despite the challenges that the pandemic imposed, Estossia has booked almost 100 gift boxes during the first year of its operation. The sales bar is expected to touch 5 lacks in the present financial year. The next two years for Estossia will be dedicated to making it a popular brand through aggressive social media marketing campaigns and connecting with corporate houses, educational institutes, and event management companies. It wants to attract traction of a 100% annual growth, every year. The strategy is to infuse funding and expand the product range by 5 times.

Estossia is currently the official sponsor and gift partner for Innana Mrs. Maharashtra Pageant being held in May 2022 at Pune. The firm plans to open offline stores at airports and star hotels via a franchising model. It also plans to invest in the marketing model and collaborate with influencers in the field of fashion, garments, gifting, catering, events, cooking, decoration, corporate, educational institutes, and govt. offices. Estossia plans to expand in the USA, Canada, Europe, Australia, and Singapore and to add products from artisans globally.