In today's fast-paced digital landscape, experiential marketing has become a game-changing strategy for brands aiming to create meaningful connections with their audiences. Traditional advertising methods are losing their impact, and consumers are seeking more immersive, interactive, and personalized experiences that allow them to engage with brands authentically. Experiential marketing taps into this desire by creating memorable, real-world interactions that foster emotional connections and build brand loyalty. This shift toward experiential marketing presents both exciting opportunities and unique challenges, as brands must adapt to new trends, technologies, and consumer behaviors to stay relevant.

Creatornity, one of the first influencer and experiential marketing agencies in India to charge zero percent management fees, is simplifying the influencer marketing process for both brands and creators. “We understand that both big and small brands face budget constraints, and we are dedicated to crafting impactful videos and marketing campaigns that align with their financial resources”, says Manmeet Singh, Co-Founder, Creatornity. Its unique selling proposition, zero percent management fees ensures creators receive the full amount from brands, fostering trust and collaboration for more authentic partnerships.

Creatornity’s story started during one of the hardest times for businesses, the COVID-19 pandemic. While most people were trying to

stay a float, Manmeet Singh and his co-founder, Imtiyaz Sayyed, were busy building something new. Creatornity was born from their vision to revolutionize influencer and experiential marketing space in India. The company’s very first campaign, with Budweiser Magnum, set the stage for its success, showcasing its ability to manage large-scale projects with limited resources.

Creatornity continues to shine by offering creativity, reliability, and a genuine commitment to helping brands connect with the people who matter most

Unique Aspect

What sets Creatornity apart is its unwavering commitment to delivering exceptional service and results. The agency specializes in influencer marketing, video production, and mass amplification campaigns. The company’s turnaround time is just one hour for campaign briefs, which is unparalleled in the industry. This efficiency allows it to respond quickly to client needs and deliver results that exceed expectations. Recognizing the growing demand for localized influencer marketing, Creatornity has developed an extensive database of influencers from Tier-II and Tier-III cities. With approximately one lakh data, it helps clients find the right creators and reach audiences that traditional marketing often overlooks. Imtiyaz Sayyed, Co-Founder, Creatornity says, “We started with a strong willpower and a clear focus. We had no big team, no fancy setup, just determination and focus”.

Commitment to Client Satisfaction

Creatornity places a strong emphasis on client satisfaction. The agency offers unlimited revisions, allowing clients to provide feedback and make adjustments until the campaign aligns perfectly with their vision. “We never say no to any client, regardless of their budget”, emphasizes Manmeet. This flexibility and ‘never say no’ attitude has earned it trust and loyalty, helping the company build long-term relationships with clients.

Future Endeavors

As Creatornity continues to grow, it shows no signs of slowing down. Today, Creatornity has grown from a two-person team to an organization of 30 dedicated professionals, proving that passion and hard work can lead to significant success. Creatornity continues to shine by offering creativity, reliability, and a genuine commitment to helping brands connect with the people who matter most. Furthermore, with plans to expand its team and introduce new service offerings, the agency is focused on staying ahead of the curves.