An MBA graduate, a curious mind and a person with a hunger to know what's happening around, Anuj Agarwal has a thorough social understanding and interest in staying updated on everything. This has enabled him to have a clear picture of journalism, information portrayal & audience need. The comprehensive understanding of the existing market scenario led him to establish this one of a kind journalism aggregator which doesn't buzz out a lot of breaking news but provides us with sharp & detailed factual insights.
Taking it a Bit Slow
"The battle between social media & media houses is booming in recent times. Of course, networking platforms are closer to the population and they will be the first ones to make information reach the users, but we are stepping an edge over these platforms and other publishing media by introducing the concept of SLOW JOURNALISM," says Anuj Agarwal, Founder.
The company focuses on long readdeep journalism to make decision depth &
In the short span, the company has created a noticeable impact on the internet publishing and broadcasting industry. By proposing a distinct approach to the traditional Indian media, it has impelled the strategy of offering pay per article options, translations of content to different languages like Hindi, Urdu, Marathi, and others, unlike other media outlets. As far as the bright side of the company is concerned, EXTRA! INSIGHTS mushroomed in an extensive way to act as a forum/tool for people to share their perception, discuss and debate on the topics in the limelight. On the whole, it doesn't just focus on journalism but it is a one-stop-shop for everything insightful. With all this, EXTRA! INSIGHTS make quality & paywalled journalism from trusted sources accessible to readers in a unique and highly-economic way.
By proposing a distinct approach to the traditional Indian media, it has impelled the strategy of offering pay per article options, translations of content to different languages like Hindi, Urdu, Marathi, and others
The company has signed formalized agreements with brands like Inc42, Jagran Josh, and others for gathering information and shaping them into insights that the world is looking for. The business model of the company not only focuses on the B2C segment but also on B2B wherein it will join hands with various universities, businesses, and organizations. With an active audience-base from Kolkata, Mumbai, Bangalore & Delhi, it has a digital reach at PAN India level.
Different Minds, One Objective!
"Our biggest achievement is our team. EXTRA! INSIGHTS is lucky to have a passionate team that focuses to build something that helps people. We have been quite agile and scaled a lot through our journey and we have set out a machine to solve the real-time problems," he informs.
The high-performing team is endeavoring for a revenue-focused future of the brand. The young firm which is open for investments & partnership is best concentrating on creating value in the ecosystem rather than only building price valuation.
Eyeing the days ahead, it aspires to onboard McKinsey for providing best-suited insights to the end-users. It also aspires to finish its product at the earliest and make it a valuable tool for the clients. It is at a fast-paced operation to reach this goal and gain profits for the company.