Hats Off Accessories: Affordable Luxury Direct To Customers

Sunaina Harjai,FounderThe story of Hats Off Accessories best defines the statement `complementary knowledge and passion can prompt bigger ideas'. The life of this new-age startup that brings luxurious fashion experience for men with prolific and top-class footwear designs, began in 2015. It was when Sunaina Harjai was still pursuing her degree in Retail Management from Pearl Academy. She hails from a family that was into manufacturing and was exposed to Research & Brand Management from the London College of Fashion. Curating & interconnecting all these understandings together, she was aspired to venture into a business that could help her deal with all the operations & hierarchy. The young women started off her journey of entrepreneurship by establishing Hats off Accessories that make handcrafted genuine leather footwear for men.

The Brighter Side
The brand provides colourful inspiration, refinement and sophisticated collection for the customers. It ensures to furnish contemporary design accessible for the consumers at an affordable price. With its unconventional approach to fashion and keen attention to detail, it appeals to all style-conscious men and makes them beat the odds with things beyond ordinary.

The idea of the company is to trigger transparency in business model and bring products directly from the manufacturers to end-users. "Any business practice involves margins & mark-ups, they don't honestly justify the product & service cost. Tangible costs such as warehousing, rent, staff payment, electricity, and others are associated with product cost in offline retail
market. Ultimately, not supporting the quality even with increased price. Taking this into account, Hats Off Accessories focuses to truncate the intervention of wholesalers, distributors & stores who add up to the extra cost margins," says Sunaina Harjai, Founder.

Having workers with over three decades of experience in the domain, the company is muddle with legacy. It is not just a fast-fashioned business but a deep-rooted brand with heritage & expertise. Its close connection with the customers is what makes it stand ahead amidst the top-notch brands. Moreover, the firm is into European designs and caters to a premium Genuine Leather Shoes such as Brogues, Ox-ford, Derby & Loafers through its online portal.

Scaling new heights, it aims to have an offline presence by establishing a bespoke store that doesn't add to the carbon footprint with bulk manufacturing

Well versed in planning and strategic designing, it collaborates with factories for product manufacturing. As a company with immense Corporate Social Responsibility, it focuses on ethical sourcing & partners with factories that are sustain-able and those uphold norms laid for labour welfare & safety. "The factories should be fully audited and maintain all mixed criteria to take care of fire safety, chemical safety, healthcare, and others," she informs.

She further adds, "Apart from this, we have joined hands with the Global Shapers Community, Noida. We have donated the left over sales to their students. A pair of shoes for their first interview which brought smiles on their face has motivated us to a larger extent."

In the industry which is mostly dominated by men, Sunaina successfully marked her presence as a women entrepreneur. Since the start, there has been no turning back for the company and it wishes to flourish further. As an online brand it has no boundaries set to serve. However, it is witnessing active transactions in tier1 & tier2 cities of the country. Scaling new heights, it aims to have an offline presence by establishing a bespoke store that doesn't add to the carbon footprint with bulk manufacturing. But, focuses on customized products that last long & are sustainable. On the whole, Hats Off Accessories believes in not just focusing on the revenue & sales but also on giving back to society.

Sunaina Harjai, Founder
Sunaina is a strong business development professional with Bachelors degree in Fashion retail Management from Pearl Academy of Fashion and London College of Fashion. She comes with a demonstrated history of working in the footwear retail and manufacturing industry.