Fashionfore: A Pioneering Indian Fashion Technology House Setting a Niche with Quality Offerings

The Indian e-commerce market is a booming industry which is estimated to generate 120 billion US dollars in revenue in 2020. This primary catalyst behind this growth is the internet penetration and digital literacy that Indians have acquired over the past decade. The diversified products and services offered in the Indian e-commerce market is also one important facet which has been fuelling the growth of the sector.

Combining best in class products and services with hassle-free user experience in the Indian e-commerce market is Fashionfore. The company is a one-stop-shop when it comes to fashion and design, which is devoted to offer the best products and services with an emphasis on client support and high quality for the end-user. Within a short span of time, Fashionfore has been able to develop into a widely recognized and sought-after e-commerce platform in India and build a niche for themselves in the market.

Prashob Kathiresan,Director
Fashionfore Team

At a time when most companies including start-ups are struggling to get a foothold in the market, Fashion-fore has been able to grab the bull by its horn and make the best use of the given situation. As an e-commerce platform, the company focuses on both the b2b and b2c aspects of business and has created a diversified service portfolio to cater to the demand of each one of their clients. Fashionfore has got a well put together a fool-proof e-commerce platform through which users can order items and the company ensures that the products that they offer are top-notch and the entire user experience is hassle-free.

At the same time, when it comes to the b2b market segment, Fashionfore provides services such as import and export,
procurement services, branding, AI in fashion, and data science and machine learning. Apart from all this, the company has also got a unique initiative titled skill enhancement under which Fashionfore works with the skill initiatives program of the government of India to offer skill development programs to individuals and as of now, the company has trained over 10 lakh people under this initiative. By giving back to the community, Fashionfore advocates the importance of improving the skill sets of individuals to grow together as a nation.

Adding about the future plans of the company, Mr. Kathiresan, Director, Fashionfore says, "Looking at the immediate future, there are certain developments that we are particularly excited about including increasing the annual turnover of the company, partnering with 150 different companies, and expanding our reach into different verticals.

production team

We like to surprise our clients with quality products and we are pleased to inform you that there are new products on the pipeline which can be expected soon. We are also aiming to train another 10 lakh individuals as part of our skill enhancement programs in the future. As of now we have offices in Bangalore and Chennai and we are looking to increase our presence across the country by expanding to metros like Mumbai, Delhi and Kolkata.

Fashionfore also has tie-ups with companies like Google and IBM which helps them to boost the technical aspect of their e-commerce operations and offer a soothing user experience for their clients. This coupled with the wisdom and industry experience of their employees have been the primary reason behind the company's sustained growth in the market. With an average industry experience of 8 to 10 years, it is safe to say that employees of Fashionfore are subject matter experts who can come up with innovative and out of the box ideas and solutions.

Acknowledging the importance of having a diverse team with versatile skillsets and knowledge, Fashionfore helps its employees to constantly learn new topics which opens new alleyways of development opportunities for their employees that will help to reinvent themselves. With the strong backing from their employees, the company is aiming to develop into a one-of-a-kind e-commerce service provider in the country and take the Indian e-commerce industry into newer heights.