The digital lending market has played an important role in creating financial inclusion across the globe. However, in India, more than 70 pecent of people live in rural areas, and only 10 percent have access to organized credit. Additionally, the COVID-19 pandemic had become a roadblock to hassle-free lending. To promote financial inclusion, the Government of India allocated $15 billion to financial services in Feb 2021. Experts estimate that the total market growth potential for India's digital lending sector between 2021-2023 is approximately $820 billion. Furthermore, the majority of this potential lies within the near-prime, sub-prime, and thin filer bands of the populace. Therefore, to capitalize on this potential, many investors have infused a lot of capital into digital lending businesses.

Significantly, PowerCash is a finance company and one among India's leading loan marketplace, successfully bridging the gap between the clients and the banks. PowerCash is a booming Digital Financial Platform instantly resolving unsolved queries by experts. As a Digital Channel Partner for loans, the firm works in a completely digital manner to get the loan approved as quickly as possible. The firm was established in January 2021 by Deependra Naruka, a thorough industry expert having 10 years of experience in the banking and finance domain.

"One of the key reasons for venturing into this domain and making a full-fledged digital platform was the pandemic and making every loan processing contactless and paperless. As a result of which, we able to complete the procedure and provide the loans to the clients at a very fast turnaround time of 24-48 hours as compared to the traditional procedure, wherein it takes up to seven days," signifies Deependra Naruka, Founder & Sales Leader at PowerCash.

PowerCash assures 100 percent authenticity when it comes to its services portfolio and makes it easier for individuals as well as businesses to avail loans. The firm offers collateral Free Overdraft Limit for both Salaried and Business Professionals and lays its expertise in the products of Unsecured & Secured Loans like Project Financing, Business Loans, Overdraft Facility, Personal Loans, and Loan against Property.

PowerCash acts as a mediator between the clients and the bank to provide an easy path to get access to the best of the loans

PowerCash has tie-ups with several banks and financial intuitions which include HDFC Bank, AXIS Bank, ICICI Bank, TATA Capital, Bajaj Finserv, and more which assists the firm to offer a wide range of loan facilities at affordable interest rates. The firm acts as a mediator between the clients and the bank to provide an easy path to get access to the best of the loans. With an authorization guarantee, the firm aids the clients in search of banks nearby their homes and thereby strives to build an unbroken contact with the clients. "We at PowerCash have years of experience helping clients prepare for the unknown while meeting their financial goals. As an independent financial services firm, we can access many different products so that our clients are able to get the most appropriate products and services," signifies Deependra.

In a short span of time, the firm has created a significant name for itself and is growing at a steady pace. It has actively spread its presence in Madhya Pradesh, Uttar Pradesh, Punjab, Haryana, Gujarat, Rajasthan, and more. The core pillar of the firm lies in its proficient team of Ex Bankers, Bankers, CAs, and as it progresses ahead it is looking forward to expanding its workforce. Further, the firm is looking to add new verticals in its service offering out of which Auto Loans for new cars as well as used cars is on the loop to be introduced soon.