Fluorescent Studios : Personal, Purposeful and Seamless Gifting experience For Corporates

Namrata & Pradnya,Co-FoundersIndia has a huge and rapidly growing market for corporate gifting. The total size of the Indian gifting industry is about Rs 250,000 crore and is expected to grow to $160 million by 2025. Covid has definitely played a major part in employee engagement awareness and due to remote working norms, it will be encouraged for future years as employers consider gifting as a way to boost the company ethos and employees’ morale.

Started in March 2019 in Pune, Fluorescent Studios is a curated gifting solutions company that caters to various corporate as well as personalized gifting needs. “Fluorescent Studios helps you to celebrate each occasion of your life with mindfully crafted gifts that encourage love and give you a memorable and unique experience. We provide beautifully packed, hand-picked items sourced from small businesses, artisans. We promote and spread love through our gifts”, says Namrata (co-founder).

Fluorescent studios has been founded by two co-founders, Namrata &Pradnya. Both have graduated from the design schools.
Namrata comes from a UX background and plays a major role in building brand guidelines & marketing. Pradnya with good communication and organizational skills dons different hats at different times.

Bulk Orders Delivered At Doorstep
Along with corporate swag and tech products, Fluorescent Studios has introduced in its range of home decor, utility, and creative products through thoughtfully curated gift hampers. This helps build an emotional connect between the company and the employees. Employee birthdays, work anniversaries, Newjoinee kit, newly-wed, company anniversaries, and festive gifting, are some of the corporate events that the company caters to.

Fluorescent has pre curated themed gift boxes. For instance, for all the avengers lovers, it has a gift box called Avengers, Assemble. It has a 90's gift box for all 90’s lovers. Korean themed gift boxes for Kpop, k-drama fans. Along with the pre- curated box, there is another section on our website called ‘Gift it your way’, where one can select products as per receiver’s preferences. Apart from these, it curates gifts as per budget and requirements for bulk orders with doorstep delivery options.

A Dream Mile To Go
Being a bootstrap startup, Fluorescent has come a long way since its initial days.

From an initial self investment of 40k to revenue of 2.5CR in financial year 2023 without any external investment, there’s still a dream mile to go. It has worked with 55+ companies to make their gifting fun and hassle- free and has delivered around 25,000+ gift boxes in 10 countries across the globe. Fluorescent has bagged many prominent clients in its client list like Lego, Hayu, Mindtickle, Cimpress India, Thoughtworks, Bizongo, Moengage, Meesho, Godrej and may more. It has also been recognized for its work. It got published in Women’s Entrepreneur book and got featured on various platforms like LBB, Whats hot, Wedding wire etc.

“There is a lot that we still have to explore in the gifting market. Coming year, we will be focusing on introducing individual product services along with focusing on creating a separate gifting platform for internal corporate communications”, concludes Pradn.