Generational Capital: Providing Customizable Solutions In The Wealth Management Industry

Satwik Jain,FounderThe Indian economy has been growing at a relatively fast pace with the projected GDP of $6 trillion by the year 2030, while the per capita income is projected to grow five times to $10000 by 2040. The wealth management industry alone is expected to grow from $2.64 billion in 2022 to $6.29 billion by 2029, exhibiting a CAGR of 13.2 percen during the forecast period. Some of the big corporations have invested in this booming sector, where as Reliance Jio is providing cheapest data in the world with UPI giving frictionless payments, Jan Dhan Bank Accounts is offering bank accounts for everyone which has led to creation of lots of unicorns and soon unicorns.

One of the big players that is coming up in the private sector of wealth management is Generational Capital (a unit of Satwik & Ritwik Ventures Pvt. Ltd.). Founded by industry experts in 2021, this firm is headquartered in New Delhi with other branches in Ludhiana, Chandigarh and Pune. Some of their clients include corporate treasuries, CXO’s, Bollywood and sports celebrities.

Satwik Jain was part of a team of four at Elara India Gateway Fund managing $40 million and leading the equities asset allocation at one of India's largest multifamily offices- Client Associates which advised $3.5 billion before starting Generational Capital. He is also a Venture Partner at Venture Catalysts, an angel investor, guest author at various international conferences & seminars
and guest faculty at various institutions like Amity International, IMT Ghaziabad among others.

While Generational Capital’s core offering is the multi-family office practice where the team looks at a client’s past experience with money and the ability to take risks or making investments in equity or real estate, the firm has also formed an all-star investment banking team from PWC which has raised upwards of Rs.100 crores for their clients across consumer, auto, and technology sectors.

light on the service expertise available at Generational Capital, Founder, Satwik Jain says, “The firm provides comprehensive, customized solutions for a select clientele with a focus on depth rather than breadth with services spanning across wealth management, PMS, investment banking, real estate, taxation & insurance. We have consistently been ranked in the top 10 PMS in their respective category by the PMS AIF World for six times due to our focus on risk adjusted returns across cycles".

Generational Capital also offers Portfolio Management Service which focuses on sectors with consolidating profit pools, companies as well as clean accounts & promoters’ willingness to share profits with minority shareholders, strong competitive advantages, huge addressable markets & reinvestment moats. Satwik Jain himself has had his fair share of experience in the fields of investment banking, FII hedge fund & family office management.

Noticing drastic gaps in the wealth management industry, especially for emerging HNIS, motivated him to start his own venture. While other competitors’ in the wealth management sector usually focus more on selling their products rather than keeping the customers’ liquidity or financial needs, the 30 member team of Generational Capital is careful not to commit such a mistake while consulting clients.

We have consistently been ranked in the top 10 pms in their respective category by the pms aif world for six times due to our focus on risk adjusted returns across cycles

Ever since its inception in March 2021, Generational Capital has seen a steady growth scaling up to Rs.500 Crores across the most marquee families in India across six verticals. With a long term vision to cross the 1000 crore by 2024, the aim for the future of Generational Capital is to be the most trusted multi-family office in India with their main focus area to educate the smartest start-up entrepreneurs & founders of family businesses about asset allocation and power of compounding.