Resources Media Management: Glorify Your Brand With Midas Strategy

Darshak Lakdawala, Founder & Managing Partner ,Jayesh Dhanani, Managing Partner Mafat Siroya, Managing Partner

Darshak Lakdawala, Founder & Managing Partner

Jayesh Dhanani, Managing Partner

The advertising industry in India has emerged from being a small-scale business to a full-fledged industry. According to research, the Indian advertising industry is forecast to be Asia's second-fastest-growing market after China. Pegged at $8.76 billion in 2018, the industry is estimated to grow with a CAGR of 10.62 percent till 2021, to reach a market size of $12.06 billion. Spotting this potential, several companies took birth in quick time to claim a portion of the pie in the flourishing market. While these companies lacked the understanding of the industry and dived into things without a proper plan, Resource Media Management entered the realm to offer tailor-made advertising services to enhance your audience outreach and boost your visibility. As a prominent advertising agency, it provides creative and effective marketing services with an extra edge. The agency creates brand awareness for companies to achieve maximum results and better engagement. In a nutshell, the Surat headquartered company is a one-stop solution for all your ultimate and creative advertising requirements.

Resources Media Management is the brainchild of DarshakLakdawala ­ a seasoned veteran with over a decade of experience in the Media industry. JayeshDhanani and MafatSiroya joined him as the company's Managing Partners and they collectively edged towards success in the form of Resources Media Management. Under their esteemed leadership, the agency which started in 2014 with just one person today has grown by leaps and bounds to 15 members team who completed 350+ projects with each project having its uniqueness and added 150+ clients. "Being Gujarati, entrepreneurship is in my blood. Advertising is fascinating because of the competition it sparks. Therefore, starting an advertising company was my dream since college days. In the early stage of my career, I was lucky to work with some of the bigwigs in the media industry. Working for 14 years with prominent Media companies in advertising has taught me discipline and work ethic, which are a crucial part of being successful in my career," says Darshak.

The Working Process
Being an advertising and branding agency, Resource Media Management's core emphasis always revolves around customer-centric engagement. To set the right path of research, the initial phase of project execution is to have a crystal-clear understanding of requirements from the clients. The process continues with the team doing brainstorming to identify every possible way for a brand's outreach and visibility. The agency endeavors the most crucial phase ­ execution to get going with the advertising and team coordination. And finally, the core emphasis is narrowed to client satisfaction and their happiness, which is the company's biggest achievement.

Addressing Challenges as Masked Opportunities
Akin to startups in every vertical, Resources Media Management too faced huge manpower crunch. As a policy of the organization, Darshak recruits young talents who are filled with passion, energy, and has an inclination towards learning new things. Thus, the average age is around 28 years. In any relation-ship, transparency is considered to be the key to trust. And trust is the key to not only build a robust relationship but also maintain them. The company's proven mettle lies in maintaining transparency in all its dealings with its esteemed clients. The journey so far for the agency has been incredible. When it comes to advertising, change is the name of the game. Compared to last year, this year, there have been challenges in the market. Thus, to keep up with the dynamic industry, the company has identified different segments that are market-ready to generate revenue. Darshak believes that if one segment is not doing well as an
organization, then he and his team identify other segments that are booming, therefore, shifting their focus to those segments.

In the financial sector, Resources Media Management is focusing on raw advertising. "Today, bank notices are on the rise due to Deforge. We saw there are opportunities where a lot of NPS going around, therefore we entered into this segment. We have been working on this segment, which is helping us maintain our revenue flow. Currently, our challenge is to maintain what we did last year, so we aren't thinking about the growth this year. If we can maintain the revenues that we generated last year, then we will consider ourselves to be successfully placed in the market," he adds. At present, the agency does a lot of noticing publications for some of India's leading banks including Bank of Baroda, IDBI Bank, and more. The agency for the first time this year also started doing television ads.

Mafat Siroya, Managing Partner

Going Digital
Resources Media Management is a 360-degree marketing and advertising company that helps you build the brand, plan your advertising campaign, media buying, and strategies your campaigns to get the maximum ROI. India's digital advertising market is expected to grow at a CAGR of 33.5 percent to cross $3.8 billion by 2020. Therefore, the agency is focusing on this platform by taking several digital advertising projects. Within a short space of time, it has acquired 10 clients for whom the digital team is putting their best put forward to offer best-in-class digital marketing services.

Darshak firmly believes that the moment the client takes advertising as an investment rather than an expense, they tend to grow. In this competitive market, the agency follows a very common saying `jo dikhta hai wahi bikta hai' therefore the agency ensures brand visibility. With other plans in the pipeline, Resources Media Management is looking forward to using various digital platforms to advertise. The agency is also planning to open an office in other major cities on India, Mumbai being their immediate target.

Resources engagement is a specialized platform created for those companies for whom the customer is an integral part of their business in any of the aspects of services or products assisted to their customers

Resources Engagement ­ The Extended Arm
Resource Media Management is working on a project ­ customer retention service, which is a new concept in the Indian market. The brand under which the agency is doing retention service business is Resources Engagement. Resources Engagement is a specialized platform created for those companies for whom the customer is an integral part of their business in any of the aspects of services or products assisted to their customers. This platform is a way to thank all those customers who have supported a company to reach the glaciers of success. The prime focus of Resources Engagement is sustaining relations between consumers and a brand with the help of robust software technology implementation. Resource Media Management consistently strives to focus on developing and improving the relationship between a brand and clients in an exemplary methodology with 100 percent accuracy through the integrated robust software with the best vendors in the business to deliver the best services and products to its consumers. Resources Engagement stands tall and proud to be the only company across the globe with its unique concept of working towards customer retention and satisfaction for a brand. Resources Engagement is sure of creating a completely new beginning amongst the clients & its customer's relationship with its unique & customised service offerings.

Darshak Lakdawala, Founder & Managing Partner
Darshak is a known name in the media industry with 14 years of relevant experience. Prior to setting up Resources Media Management, he held roles in AajTak (TV Today network), the Times of India, Big 92.7 FM, and Radio City 91.1 FM. Throughout his professional career, he has incredible work experiences across different categories.

Jayesh Dhanani, Managing Partner
A highly energetic, results-driven professional with 8+ years of work experience to drive profitability in the organization. His sound understanding, in-depth knowledge, and perceptive vision have led him to work in several industries.

Mafat Siroya, Managing Partner
Mafat is the financial backbone of Resources Media Management. With a vast experience of 25+ years in his career, his far-sighted and intuitive vision for innovative ideas has gained him profitable businesses with distinct fame. He has ventured into advertising, construction, Hi-Tech organic farming.

Offices: Surat and Ahmedabad

Clients: Bank of Baroda,Nobesity Healthcare LLP, Kalamandir Jewellers, Kiran Hospital, Bliss IVF , K. Prakash Jewellers, La Pino's Pizza, Julahaa Sarees and many more.