Tired with their monotonous work cultures, Sony Jain and Arpit Jain were finding it difficult to survive in their boring jobs. Having been spent years working in the marketing segment; they both perceived marketing as an exhilarating space and wished to explore further. Following their fervour, they eventually zeroed in upon creating a communication agency with expertise in designing and marketing brands. This led to the foundation of The AdCode. The sole idea was to convert brands into experience and communicate the brand's story in this hyper-cluttered environment. "Since we both come from a design background, we thought it will be a good start. At The AdCode, we combine strategy, design, and digital, on-ground, experiential and social marketing solutions to create immersive brand marketing campaigns that connect at every touch point," says Arpit.

The AdCode's speciality lies in the conception, design and development of human-centred campaigns as well as connecting ideas with the interactive potential of new-age media. The company follows a client-combined approach to create a marketing strategy that fits the client's need, budget and objectives. It does not believe in the concept of one-approach-fits-all

and hence focuses on forming strategies that can be customized as per client's requirements. "Ensuring value to our clients is what drives us. Our belief is to solve a business problem by providing custom marketing solutions. For every client, we prepare a custom plan and then run data-driven performance-based campaigns to achieve their goals. We use interactive marketing tools, automation and growth hack to grow and manage our client's online and offline presence, finally optimizing them continuously for a higher ROI," he explixcates.

The AdCode combines strategy, design, digital, on-ground, experiential and social marketing solutions to create immersive brand marketing campaigns that connect at every touchpoint

An Edge over Others
As with the marketing landscape evolving rapidly, there are new products and trends coming up in the sector everyday that are enabling more efficient and effective work across all channels. Understanding this, The AdCode remains constantly up-to-date with these new tools and run reverse IP lookups to match a visitor with the company they work for. The company has come a long way since its inception and never hesitates to go over and above when it comes to fulfilling a client's requirement.

”The Adcode's speciality lies in the conception, design and development of human-centred campaigns as well as connecting ideas with the interactive potential of new-age media”

The Road Ahead
Grown from a self-funded startup to a to an organization that acts as a one-stop-shop for all the marketing requirements, The AdCode's journey was challenging where it took a proactive approach to present its value as strategists and not just vendors who are hired to execute a specific task or service. Currently, it aspires to double its size in the next two years and set its foot in the international market by starting operations in the USA. At present, it is successfully running its operations in Canada. "Our vision within the next five years is to substitute our client's marketing department with The AdCode. The goal is to become one of the largest marketing companies servicing all marketing aspects of the business world and acting as a pillar to anyone starting a business or has an on-going business," he says on a concluding note.