HappyGrahak: Pocket-Friendly Online Grocery Platform
A horizontal online hypermarket offering a wide range of products across categories that include grocery, fruits & vegetables, apparel, beauty & wellness,
One Stop Shop for All Daily Needs
Besides daily supply, apparel and lifestyle products, HappyGrahak also offers two widely used services namely Utility Bill Payment and travel where they initiate recharging of mobile and DTH account, paying electricity, gas and other bills, booking a flight or a hotel and transferring money using the Direct Money Transfer facility. Throwing light on, Joyal says, “We have a very strong technology backbone. Our in-house tech and development team is excellent in terms of web and mobile app development and 3rd party API integration. This is how we integrate e-commerce with utility.”
The platform uses PHP - based hybrid framework, their own method of data encryption, APIs. The server runs on cloud powered by AWS and they use tested software development methodologies. “We wish to soon implement multivendor omni-channel ecommerce capabilities with HappyGrahak,” Joyal says.
With the finest of Quality, Price
The platform primarily targets the lower-middle income group; essentially, the savings-oriented group. savings-oriented. To retain customer interest, the team comes up with different attractive offers such as buy one get one free, special discount, membership, referral programs and so on. “Our target customers are not big time spenders. So, to retain their loyalty, we need to give them real benefits even if it is a very small or minuscule one,” Joyal adds.
Towards a Bright Future!
Till date, Happy Grahak has recorded around 30 percent month-on-month growth in terms of revenue and customers. Commencing its operations from South Delhi and later expanding to entire Delhi, they are now catering to customers from the entire NCR region. “In the 3-4 years, we would like to see ourselves as the one-stop destination for anything and everything a customer and his/her household needs– on a pan-India level,” Joyal concludes.