Print Ads, Flyers, Brochures, and other age old marketing techniques are gradually losing their existence. Marketing as an industry, in fact, has witnessed a revolutionary shift from traditional methods to nontraditional strategies. At present, brand promotions are completely termed as digital application and this is evolving at a frantic pace with technological advancements. Many agencies are coming into the picture to depict the presence of different businesses by leveraging the benefits of digital turnings. These agencies are focusing on online marketing spend to generate more prospects, leads, and sales. One such agency is Hyderabad-based FunnelHub Martech Labs, a full service digital marketing automation startup that helps brands to create an online identity and grow manifold while reaching the audience globally.

FunnelHub is the brainchild of Rajesh D.After having worked for around 10 years in various capacities in companies like UFSL, Havells, Honeywell, CII Godrej and a Martech startup, Rajesh decided to pursue entrepreneurship. He figured out that there were many digital marketing agencies in the market but not many were offering services on Marketing Automation and Growth Hacking. He founded FunnelHub with an aim to offer Martech services to both B2B and B2C customers. “I like the intersection of marketing and technology domains in business. Martech solutions are significant to generate more online visibility and to sustain the growth rate,” he says.

FunnelHub provides Demand & Lead Generation, Lead Management, Conversion Rate Optimization Services, Search Marketing Solutions(SEO & Paid Marketing), Content Driven Marketing, Inbound Marketing among others. It helps organizations in devising the right strategies from creating the required online presence, streamlining their sales and marketing funnel, generate marketing( MQL) and sales qualified leads( SQL), automate their activities and ensure they sustain the growth trajectory using different growth

hacking techniques. The key aspects which the company focuses while strategizing social media content are brand awareness, building a loyal fan base & followers for the page, Engagement Metrics, and leads & sales. As a young firm, FunnelHub has made reasonable profits in the short span while serving the clients with result oriented solutions.

The Team
The passionate six member team of FunnelHub comes from diverse backgrounds ranging from business graduates to Engineers to college dropouts. As a career driven space, the company squad consists of people with the right attitude and inclines technology driven marketing solutions. “As a team, we have to be updated with the latest tools, best practices in this space. We have to constantly unlearn and relearn the newer ways and means to address our customer concerns and arrive at solutions cost effectively,” he informs.

With an objective to generate leads & sales FunnelHub is embracing result-oriented technology driven marketing practices

Throwing light on the growth of FunneHub he says, “This is our fifth quarter since the inception. We have onboarded and are servicing close to 10 clients at present with a very negligible churn rate. Our customers are pretty satisfied with our service. We have expanded our clientele to newer geographies like North America(East Coast) & MiddleEast(Dubai) this financial year.”

Roadmap Ahead
All set to gear up its operations, team FunnelHub has plans to serve SMEs and bootstrapped startups to meet their concrete digital marketing plans to achieve their business goals. They also plan to help clients acquire best ROIs with minimal investments. The team is focusing to expand accordingly with the venture in North America and the Middle East. Entry into the European Market is also on the company’s radar.