Parallel23: Co-Creating Brands
KS Adarssh & Jyothi
Through its diversified array of services, Parallel23 made it possible to tame media spends as per desired budgets/vision to have impact based marketing
Started with a massive work portfolio and a client in hand but no office space at dispense, the journey of Parallel23 has been like a roller coaster ride. From getting clients on board to hiring the right talent, the company ran into a number of challenges on its way. "In the initial days, we faced a few financial glitches and choosing right people for the job proved to be difficult. But with the team working tirelessly and streamlining client pitches to every minute detail combined with the business management and financial discipline that was brought in, we were able to take on the hurdles and devise focus delivery models to address the demands of brands,"avers Jyothi, CoFounder.
Working with various MNC's and providing them with an integrated solution right from planning to execution, Parallel23 help brands reach to their best abilities through technology,consumer centric campaigns, digital strategy,digital transformation and creative services. Currently based in Hyderabad, the company is planning to extend its operations to Delhi and UAE. "We have a strong vision in hand that will transform the way business is done. We will work on integration as it tends to provide growth potential for talent and better retention for the company. This will in turn, create opportunities for better pricing models heftier margins, and substantial earnings expansion," Adarssh concludes.