“A penny saved is a penny earned”- a famous quote by Benjamin Franklin holds true for IndiaShopps, a retail portalborn out of one such thought on saving money. With the explosion of e-commerce sites, today people are spoilt for choices and options. While in a way it has helped users to get the product they want at best price, on the other hand there are so many sites that users tend to spend lot of time in doing the search and comparison. Moreover, there is a cost factor attached to it.

This triggered Mitul Mehrato venture into the retail space. “The idea was to use technology and get the users what they want instantly. We also wanted to drive real value to users,” he mentions. As a price comparing concept, which provides its services virtually i.e. through digital media, IndiaShopps is an all-time digital assistant that allows users to compare the prices of different online shopping portals like Flipkart, Amazon, Snapdeal, Paytm and many more.

Known to be a one-stop shop that enables the users to get easy access to their product, with offering excellent deals, coupons at the best price, IndiaShopps has partnered with all the leading e-commerce sites like Amazon, Flipkart. “We collate all their product catalogues and then run our comparison algorithms to match the best prices for all the products. For users, they have to just visit the portal and look for the product they wish to buy. At a single window prices across all the e-commerce sites are shown and users can click to continue their purchase,” informs Mitul.

Being a price comparison portal, IndiaShopps has helped millions of people to get best price for the product they want to buy everyday.

Exclusive range of Products at one Click
Being a price comparison portal, IndiaShopps has helped millions of people to get best price for the product they want to buy. With the motto of Save Money, Save Time, the portal offers an extensive array of product categories like men’s clothing, women’s clothing, men’s footwear, women’s footwear, electronics, mobiles and tablets,home & decor, kitchen

appliances, home appliances, lighting, amongst others. “Indian consumers especially in the metro cities are hard pressed on time. With the ever-growing hectic lifestyles, there is no time left to do research on the products or on their upcoming purchases. However, being Indians, we do love to look and hunt for best prices and deals - that is in our DNA. To cater to consumers, need of bargain and deal hunting without wasting time is what we have achieved,” he says.

Analyzing the present consumer behavior pattern, the company has launched a browser app which once on being installed shows the best prices right on the product pages of all the e-commerce sites. Additionally, they have built unique algorithms with the help of AI which helps in price discovery.

The Journey Ahead
Over the years, IndiaShopps has had a phenomenal growth. “Since inception we have done a GMV of more than Rs. 100 crores on our platform,” avers Mitul. The company has recently expanded in ASEAN countries – Singapore, Malaysia, Hong Kong, Indonesia, Philippines, Vietnam and Thailand. The portal is known as Mybestprice with respective country domains.

Narrating the plan ahead, Mitul adds, “We are looking to Innovate on a daily basis. We are confident that with super-fast improvements in technology, we will be able to better our product and launch newer things for consumers.”