Founder & Managing Director
By taking the path less travelled, Innovate Labs intends to be a disruptive startup in the immersive technologies space. The company is working towards simplifying the adoption of AR/VR/MR technologies for consumers and industries alike and are developing unique and innovative solutions to facilitate the same. "Our focus is to leverage immersive technologies to solve real world problems and integrate AR/VR/MR in the day-to-day activities of our customers and subsequently develop custom applications to facilitate a seamless and progressive adoption into metaverse and immersive technologies”, states Atul Marwaha, Founder & Managing Director at Innovate Labs.
Our focus is to leverage immersive technologies to solve real world problems and integrate AR/VR/MR in the day-to-day activities of our customers and subsequently develop custom applications to facilitate a seamless and progressive adoption into metaverse and immersive technologies
One of the major USP of Innovate Labs is that the core team comes with a large industrial experience and they not only bring high level of expertise in AR/VR/MR deployment, but also have a deep rooted understanding of actual industrial work environment and challenges and hence are able to adapt the technology to the challenges and issues faced in real life scenarios. This is especially critical as customers are not looking for someone with technology skills, but also need handholding in adoption and identification of use cases that can make show case value of immersive technology.
On organizational front, the company stands true to its name, Innovation, which is at the core of its philosophy. The organization encourages its employees to spend some time each week on developing and experimenting with new use cases and technique, so that they can develop products that are unique. Unlike other companies that are using AR/VR for gaming/ consumer engagement and retail industry, Innovate Labs is working on large scale industrial deployment. The company has established a leadership position in the industrial deployment of AR/VR/MR due to its deep expertise and knowledge.
Given the wide acceptance of our offerings and demand for our services, we are looking to expand internationally into Europe, North America and Middle East in near future, and will be offering 'product as service' to reduce time &cost of deployment of immersive technologies for our clients, adds Marwaha.