InnoVerv Entertainment: Pioneer in Events & Experiential Marketing

Nikhil Rathod,FounderNagpur headquartered InnoVerv Entertainment is an experienced, enthusiastic and creative Event Management and Brand Communication company dedicated to supplying clients with creative solutions, strategic planning, flawless production and execution of their events. The brainchild of Nikhil Rathod, InnoVerv was incepted after Nikhil completed his Post Graduation degree in Events & PR with a set of certifications like Six Sigma, Disaster & Risk Management, Safety Circle from INLEAD, Gurgaon.

Nikhil’s passion for event management grew up since his college days. Immediately after his higher studies, he zeroed in on InnoVerv with an idea and a vision to take the event industry to a next level in tier 2 & 3 category cities. “I took inspiration from mega projects being conducted in major cities. I thought to leverage event technology to its extent and finally ventured into the much evolving event industry with InnoVerv,” speaks Nikhil.

InnoVerv as a brand communication agency focuses on the 360-degree
branding and promotion of clients’ products & services. The company’s wide range of services offers fully comprehensive program results to the customers wherein they effectively budget, design, source, contract, produce and execute programs providing creative solutions with their in-house production and media capabilities.

InnoVerv as a brand communication agency focuses on the 360-degree branding and promotion of clients’ products & services

Orchestrating high-quality events
When it comes to events and managing events, it’s always a single take, there’s no scope of error or mistake. Nikhil throws light on the various challenges like deliverables quality from local vendors, working styles and culture when working in multiple locations that ultimately affects their functioning on a major scale. To overcome such tasks, team InnoVerv keeps their resources in buffer during every project and adopts to a smooth communication process to tackle situations with ease.

With a dedicated team of highly skilled and knowledgeable professionals who are divided into different divisions like Creative, BD, Client Service, Operations, Production & Accounts, InnoVerv
caters to all the requirements of the client right from scratch to execution.

In an instance, team InnoVerv proposed an experiential marketing activity to their client Mercedes Benz - Auto Hangar. The activity named Star Experience Drive was specially designed keeping the product and its customer base in mind. The activity was a long test drive of 350 kms (To &Fro) of SUV’s & Sedans in 5 different road conditions of Mercedes Benz cars for the prospect HNI’s of the city. “The activity was a huge success as the motto behind it was achieved leading to an increase in the number of sales figure. One of the invitees gave a feedback saying ‘A Happy Sunday Outing & A Unique Sales Funda’,”
mentions Nikhil.

An Organized approach for Future
During the three years of journey, InnoVerv has gained a total of 40 corporate account & an event property of its own named Kids Ville - Central India’s Biggest Kids Carnival. InnoVerv company has offices in Raipur, Nagpur & Pune and is now delivering projects on PAN India level. In the last financial year, they have successfully delivered their first international project in Dubai, UAE. “We’re looking forward to triple the frequency of our projects and events in coming future. In terms of expansion, we are looking forward to opening our new branch office in North & South India and enter the international market when suitable,” concludes Nikhil.