Insta Capital: Instant Growth Capital for Businesses

Vivek Bajaj, Director

Vivek Bajaj


Growing businesses are always on the run for growth capital. Be it the requirement of working capital for inventories, debtors, work-in-progress or other current assets. Every business requires investment in working capital and especially a budding firm increasingly requires more & more working capital at its development stage in the business lifecycle. If the fund requirements are not made available on time, the businesses may suffer a loss. It has also been found that in many instances, lack of funds can lead to missing a lucrative business opportunity and as it is said, opportunities don’t come knocking twice. Mumbai based Insta Capital Private Limited plunged in the vast financial space to aid the thriving businesses with working capital finance and help them overcome short-term liquidity crunches with funding in the form of unsecured credit.

Insta Capital is the brainchild of Vivek Bajaj, a post graduate in finance discipline from London School of Economics & Political Science. After returning to India, Vivek joined his family business(with a 60year legacy) that dealt with providing unsecured loans through bill of exchange discounting. Working for three years, he noticed the amplifying financial landscape,
the need of SMEs for immediate working funds and technology as the change maker. Thus, garnering a great amount of expertise and insights into lending and foreseeing that it has a great potential to be capitalized with the use of technology, he established Insta Capital specifically for budding businesses & SMEs.

“A New-Age non-banking Finance company, Insta Capital's turn-around time for loan application to disbursement is considered to be one of the fastest in the industry”

"Identifying the enormous opportunities and having extensive brainstorming sessions, we drew up a detailed business plan and began our journey of getting an NBFC license and started with our own proprietary under writing algorithms to help businesses out," speaks Vivek Bajaj, Director, Insta Capital.

Loans Delivered in Time for SMEs
The company focuses on lending capital to businesses that find difficult to raise enough funds from banks & other financial institutions and reaches them through use of alternate sources of data or by gathering a better understanding through personal discussions with the owners. It arranges funds in an instant manner for business to meet their working capital or other business needs. It also offers unsecured working capital loans at short notice at the borrower's comfort zone.
With its innovative lending products that are specifically meant for rapidly growing companies, Insta Capital collaborates with fintech companies to get the best of technology at every stage of the loan process and combine them to deliver a unique offering to its customers - for a seamless user experience. With its own proprietary underwriting algorithm, it allows in maintaining the quality of the customer base, with very low delinquency rates. Fortifying its USP ‘Speed of Service’ Vivekavers, “The turnaround time from application to sanction and disbursal of a first time loan is only 72 hour. For repeat customers and top-ups, sanctions can happen immediately over the phone with disbursals happening on the next working day.” He adds, “Our flagship offering is an “Insta Growth Loan”. This is a collateral-free loan of up to Rs.1 crore with easy and customizable repayment schedules to suit the cash flows of the borrowers.”

Visions to bridge the gap in Financial Lending Space
A New-Age non-banking Finance company, Insta Capital's turn around time for a loan application to disbursement is considered to be one of the fastest in the industry. The target audience comprises of SMEs across any industry. Led by the vision to bridge the gap between demand and supply of capital in the underserved SME segment in India, Bajaj concludes, “In the coming years, our focus is tocontinue to reduce the turnaround time and provide exceptional customer service through simplicity in processes rather than focusing only on growing the loan book with little heed to NPAs.”