From 2022 to 2030, the industry for nutritional supplements is projected to increase at a compound annual growth rate (CAGR) of 8.9 percent, from a market penetration estimated at $151.9 billion in 2021. Throughout the forecast timeframe, rising consumer knowledge of their own overall well-being and health is anticipated to play a significant role in expanding the market for dietary supplements. Due to busy schedules at the workplace and shifting lifestyles, the working population worldwide struggles to meet the needs for daily nutrients.

The market is predicted to increase in reliance on supplements during the forecast timeframe because of their high degree of ease in meeting nutritional needs. The idea that "health care is a luxury service exclusively available to the rich" has changed, and it is now seen as a requirement for the typical middle-class family. Jivabox, founded in 2021, is a health food store, that creates awareness regarding the therapeutic benefits of high-dose Vitamin C and related products.

A Range of Impressive Products
“We are India’s first ever health food store providing and spreading awareness regarding Orthomolecular Medicine. Orthomolecular medicine is a form of alternative medicine that aims to maintain human health through nutritional supplementation that is normally present in the body. We believe that given proper nutrition everybody can heal.

We are committed to empowering the customers by educating them about the therapeutic benefits of orthomolecular health supplements that can safely be consumed along with pharmaceutical drugs”, shares Swapnal Kaushik, Founder, Jivabox.

Presently, Jivabox offers five products which are juice powders containing Vitamin C. These are available in 3 fruit flavours. The brand also offers cardiovascular support supplements which are also known as the “healthy heart” drink mix which contains vitamin C as its main ingredient along with minerals and amino acids. “Our mission is to deliver high-quality health supplements without any artificial additives and preservatives; also, to be fun and tasty for all ages. Our innovative products based on science will help individuals maintain a healthy relationship with their favourite foods. We envision a world where people think critically about their food choices, making nutritious, more fruit-based food easily accessible”, further adds Swapnal Kaushik.

Whether it's flavouring, colouring, or even extract of any kind, none of Jivabox's products use artificial ingredients or preservatives. For maximum freshness, they produce all of the goods in limited quantities. Consistent use of the products helps improve all facets of health, not simply symptoms. Be it to strengthen the immune system, increase energy, support cardiovascular health, lower triglycerides, manage cholesterol, help clear blocked arteries, support healthy blood pressure, or better metabolic health, to mention a few. The brand so strongly believes in the efficacy, and helpfulness of its products that it even offers a 90 days guarantee to consumers if they do not feel a difference after consistent intake of the product.

We are india’s first ever health food store providing and spreading awareness regarding orthomolecular medicine

Future Roadmap
In a short span since its inception, Jivabox has created a commendable presence for itself in India. Having its products available on its own website, as well as on conglomerate sites like Amazon, Jivabox has rapidly created market visibility. The brand has elaborate plans for the future, including the launch of new products which are currently under development, improving its marketing strategies, updating the website to handle better transactions, and also being equipped with science-based articles, automating manufacturing and packaging processes. Believing in quality and consistency, and with their mission and values, Jivabox is here to touch many lives for the better.