Founder & CEO
To fill in this gap and provide ‘Marketing as a Service’ to Startups and SMEs, Kaushal Veluri started Kanso Consulting LLP in 2015, leveraging his 20+ years of progressive experience working in multiple MNCs in Sales, Marketing and Partner Development. Kanso Consulting acts as the Virtual CMO for its clients by meeting end-to-end
The growth-centric approach of Kanso recognizes the fact that Marketing is not a standalone function, but a synchronized one
The B2B industry background of the management acts as a cornerstone in designing surprisingly simple strategies,as the name ‘Kanso’ suggests (means simplicity in Japanese).The company proposes the consulting services in two phases – COGS (Customer understanding, Objective setting, Gap analysis, & State of business) & REM (Recommend & Execution). Kanso initiates its proceedings by understanding the client's business thoroughly, post which it sets the objectives of marketing by considering all the internal & external business aspects, and concludes the first stage with the execution gaps & SWOT analysis to find the right direction for marketing.
The second phase hosts the recommendation of formulated strategies to the client and
Kanso believes that its customers need the best-in-class support and has hence built an effective ecosystem of creative, design and event management agencies that form the execution backbone. Knowing the importance of digital marketing for start-ups and SMEs, Kanso Consulting has recently started its digital practice encompassing email marketing and social media management among other things. Kanso Consulting’s mission is to make marketing simple for entrepreneurs and free up their bandwidth to focus on other aspects of their organizational growth.