Business leaders are visionaries who often present answers to the industry's problems. They motivate others pursuing jobs in an industry, as well as those outside of the sector, to work harder and forge their own routes to success. In any company, B2B sales leaders are responsible for a variety of roles and responsibilities, including modeling behaviors and mentoring sales teams to increase lead generation and overall sales, setting sales goals and strategies, including market segmentation and identifying metrics, recruiting and training salespeople, and creating a productive and competitive environment. One such trailblazer is Vinit Rana. Bringing over 12 years of experience, he, along with his team at The Conjoined offers consulting services to startups, enabling entrepreneurs across various industry sectors to achieve success meticulously.

“I have a rich professional experience of more than 12 years in corporate and B2B in various industries, with my experience comes hand on knowledge of all the problems that are faced by each industry client-wise. I have always focused on the problem first and then analyzed the possible solution to it. I follow a structured approach which involves finding the gap, trying to fill it with my product portfolio, if not fillable, shifting the problem to somewhere else and then filling it with current resources, building a strong relationship with customers, and always doing better than yesterday”, shares Vinit Rana.

Diverse Experience
Vinit Rana’s stellar professional career is the result of hard work, dedication, strategic decision-making, and a commitment to excellence. Believing in building strong relationships as a fundamental aspect of

success, Vinit has laid a strong emphasis on ensuring complete client satisfaction. This has enabled him to build trust and reliability with customers, partners, and stakeholders ultimately translating into mutually beneficial relationships, repeat business, referrals, and much more. He has often hailed relationship building as a key ingredient to his current success in the industry.

He has worked with some of the leading brands including The Man Company (TMC), Park Avenue, Lavazza, GOJO (Purell), Chirag Sanitary Products, Gibox, and more, which has given him exposure across different industrial sectors. Understanding common challenges faced by brands across different sectors, and tackling these issues to increase brand awareness, presence, and revenue enabled him to develop a versatile bent of mind that can approach a challenge innovatively.

Spotting a huge gap in the corporate sector, Vinit saw a demand for exploring new avenues, which was being hindered by the inherent unorganized nature of the sector. Seeking to fill this gap led to the formation of The Conjoined. “At The Conjoined we want to broadcast to all young and emerging startups that don’t go for early-stage funding as this will affect their valuation as an alternative we can help them establish a channel that can offer sustainability and growth with profitability. We believe that communication is key. We work closely with our clients to ensure that they are informed and involved throughout the process. We pride ourselves on building strong relationships with our clients and becoming trusted partners in their business success”, further adds Vinit Rana.

In his role as a leader Vinit focuses on improvement and learning to continue evolving as a better leader. By focusing on incremental improvements, he has established a culture of continuous improvement within the organization, which can drive innovation, boost morale, and increase productivity. Vinit has also developed a culture whereby mistakes are seen as learning opportunities. Keeping a growth mindset alive, he encourages his team to see failure as the catalyst for growth and motivation and adapt and improve their approach.

Future Blueprint
Vinit Rana has created a strategic blueprint for The Conjoined which will focus on various business verticals including building strong relationships, leveraging technology, specializing in a niche, offering value-added services, and prioritizing customer satisfaction. These values have brought Vinit success throughout his career, and he aspires to weave them into the very framework of his company’s culture.

The firm will work on building partnerships with clients rather than mere transactional relationships, while also leveraging technological systems like CRM to efficiently track, and manage client requests, further aiding in the fulfillment of the commitment towards customer satisfaction. To differentiate from the competitors, Vinit is seeking to focus efforts on a particular niche and thrive in that industry. Lastly, the value-added services will be aimed at educating, training, and offering ongoing support to clients at all times.