“Everything in the market was cute, and my tastes are more modern and artistic with a preference of comfort and durability,” remarks Chandni, Founder. She also noticed that many parents are concerned in clothing the kids with the best, but the existing players in the market lack inter-national standards. To mitigate the gap in the market, she established the brand Little Tags- A next-gen eCommerce platform and a one-stop-shop for all designer kids wear from clothing to footwear and other accessories.
A Brand out of Mom's Love
Motherhood and the challenges staring her in that phase are catapults to another level. "Belonging to a traditional Marwari family, it was tough maintaining a balance between
Chandni always believed that kids are an extension of a parent's personality and wants kids' fashion arena to be as impeccable as the adult fashion standards. With this thought, she welcomed world-class designers and international brands including Pallavi Mohan, Shivan & Narresh, RidhimaBhasin, AnandBhushan, Masaba Gupta, SahilAneja, KarishmaSahani Khan, SiddharthTytler, EbruDanyal, and others.
Since 2017, the company has on-boarded over 140 brands and 25 national & international designers. Today, it is in the limelight with its exceptional collection of designer clothing for kids. From casual wear, traditional wear, party wear to footwear, and accessories, the plat-form offers one-of-a-kind products. Scaling new heights, it has launched a special exclusive category #MiniMe Twinning designer clothes for parents and the little ones. It also widened the collection of grooming accessories and allows the customers to personalize the gifts & home decors. The offerings do not just stop here! The brand new `Little Tags Luxury' that only includes international luxurious brands, in on the way to be a part of Little Tags portfolio.
An Edge in the Market
The company focuses on understanding customers' choices. Comprehensive research on customer's behaviour, needs, and feedbacks helps them meet the market demands. The analysis also assists them in categorizing products as mundane, seasonal, or occasional which in turn allows them to offer the best quality of products.
The Remarkable Journey & Positive Future
Over time, Little Tags has become a brand-of-choice for many Indian families. With sheer commitment and dedication, it has observed immense growth in the number of brands and employees. After gaining significant visibility in India, now, it looks forward to grabbing a foothold in the foreign countries like Dubai as well. It will continue to add more products and fusion outfits in the portfolio. It also plans to lend more variety, provide luxury watches, and open a physical store in a premium property to grow give the privilege of a look and feel to the end customer.