In the last few years Indian startup ecosystem has matured in many ways, due to evolving technology, massive funding and flourishing domestic market. The building competition is leading to extensive marketing and SMEs are leveraging internet as rocket fuel for advertising and research. According to Google, companies using digital marketing strategies have 2.8 times better revenue growth expectancy than others. Being associated with digital and integrated marketing for a decent period AbhishhekTripathi an engineer turned expert digital marketer noticed that though most of the brands that leverage digital marketing there was a total lack of actual analysis and proper research before launching the campaign. With an urge to fill this evident void, he founded MideaLabs Media and Marketing Pvt. Ltd. along with Anupama Ganguly (Co-Founder/Director – Online Media/Marketing) and SohailAzmat(Co-Founder/Director–Offline Media/Marketing) in September 2015. MideaLabs, as the name suggests, stands for all the great ‘M’s’ that are associated with media and marketing like movies, motion, mining and management, with an obviousidea of innovation that the think-tank team brings with it.

MideaLabs’ digital strategists & creative managers adopt a deep research and translate insights into marketing and business strategies

Been There, Done That

MideaLabs is a full service digital marketing agency with expertise in media marketing & digital strategy, website design & development, social engage targeted customer to make conversation. The company provides web development servicemedia marketing and viral & search marketing,and influencer and blogger management, keeping sustainability at the center of online communication.The digital strategists and creative managers at MideaLabs adopt a deep research and translate insights into marketing and business strategies with a clear plan to achieve core brand and business goals from raising awareness to shaping brand perceptions, creating engaged user bases, and catalysing specific behaviour. The company covers all the core aspects of digital and social marketing like research & analysis, marketing, SEO, logo & profile design, branding, advertising, project development and much more.

MideaLabs also helps integrate social media into their business and marketing by building brand awareness on the big social media channels like Facebook, Twitter, Google+, Instagram and Pinterest to engage targeted customer to make conversation. The company provides web development service

that starts from ground stage of planning and structuring, creating user graphic interaction, font end design, mobili sation to maintaining and updating the websites. Midea Labs also extends itself in other media activities like event management, movie production, short movie making, online print magazines and such others. The company even has two publishing channels under its wing namely The Viral Vent – TVV (www.the viralvent.com) and Miss Dhinchak (www.missdhinchak.com), which are quite famous among the online crowd and the clients get to feature their ad freely on these channels.

360° Marketing Expertise

Like any other startup,MideaLabs faced several challenges while setting up the team with limited budget. But Abhishhek and his team’s sheer enthusiasm to thrive in this field boosted them to be one of the go-to solution providers. Providing 360° marketing solutions has always been the DNA of MideaLabs. When a client approaches with a certain budget and target group to address, its analysts do deep diving into the insights and bring out a strategic plan covering all aspects dividing the précised budget into various online, offline platforms. “We are not in a hurry to get 100 clients onboard and risk failing even one of them; we seek a steady and consistent growth that’s very customer centric,” notes Abhishhek. As of now,MideaLabs manages Media, Marketing and Advertising campaigns for 12 clients and other 10 clients who are partners on a retainer basis ranging from Information Technology, Education, Retail, Real-Estate, FMCG, FnB, and more.