MirrAR: Enhancing E-Commerce Product Demonstration using Augmented Reality solution

J.Prakash, Founder & CEO, Muthuraj. M, Co-Founder & CTO, Anuja Prakash, Co-Founder & COO“Like in the ancient stories, there will be a magical mirror through which you can see the entire world and get the required information that you want at your fingertips. Consider MirrAR as the digital Mirror that has magical capabilities to augment information digitally on both humans and the world,” says J. Prakash(JP), Founder & CEO at MirrAR. The affiliation seed of MirrAR was sown in 2010 when JP came across a TED Talk by Pranav Mistry demonstrating spatial computing capabilities.

He was intrigued by this technology and started working on Augmented Reality solutions. In 2013, J. Prakash developed a few AR solutions using Kinect and other devices and continued his research and development of modest prototypes for various industries. Tim Cook, Apple's CEO, indicated in 2017 that the company would focus on augmented reality. And, given that anything picked up by Apple in their hand enlarges, J.Prakash believed that spatial computing would be the next frontier in computing and thus founded MirrAR.

MirrAR is a prominent innovator in the AR tech sector, having created a revolutionary app-less web based Augmented Reality platform that can be used on any device by simply utilizing a browser. The firm has a potent Augmented Reality engine that supports the tracking of human faces and hands, as well as a proprietary spatial engine that detects the ground and the wall.
Its spatial engine could even be used to create AR-based games. MirrAR has reduced and abstracted all of the technological intricacies, making it available as an SDK for any business to easily plug and play AR experiences. MirrAR is one of the few firms in the world that provides both human and surface tracking in a browser. The human tracking engine is one of the powerful AI engines that is much faster to detect and augment. It supports the tracking of faces and hands in 3D and could augment both 2D and 3D objects. MirrAR platform supports different industry segments including Jewelry, eyewear, wristwatches, apparel, automobile, healthcare, real estate, and education.

MirrAR is one of the few firms in the world that provides platform to track both human and surface in a browser

Redefining the e-commerce shopping experience
Before purchasing any product online there could always be a battle in the customer's mind about how it will look on them, which one will suit them better, or which one will be suitable for their space. MirrAR eliminates this ambiguity by providing a real-time virtual try-on platform. Customers can try any product digitally by using their camera on their laptop, tablet or mobile phone, just like they would in a physical store, but from the comfort of their own home. MirrAR transforms the e-commerce shopping experience, and e-commerce enterprises can take their business to the next level by leveraging MirrAR real time Virtual Try On (VTO) and product visualization technology to provide immersive customer experiences never before seen. It is incredibly simple to incorporate VTO into any business website or mobile app using the MirrAR VTO software development kit (SDK). The integration can be implemented in less than an hour.

Since AR is a relatively new technology and the inclination towards incorporating it into enterprises is high, there has been a very positive market reception for MirrAR's AR platform, which is extending its portfolio in several verticals including Healthcare, Automobile, and more. To amplify its growth trajectory, MirrAR is on the right track and has a clear roadmap for the next 3-5 years. The firm is adding the right talent pool to the team to grow aggressively in the coming years.

Currently, the firm is looking at exploring the Middle East market and aspires to be one of the top 5 AR firms in the world in the next 3 years. Moreover, MirrAR will be working on a Metaverse platform to support businesses creating a Metaverse store in just a few minutes as well as on an image tracking engine that could revolutionize retail and print media Augmented Reality Adoption.