Shivesh Verma & Saurabh Bisht
"Noticing a lack of innovation in the men's inner-wear category dominated by a handful of traditional brands, my colleague Saurabh Bisht and I, college friends who pursued our MBA together, recognized a market gap. The industry persisted with outdated patterns and designs, failing to evolve with changing consumer preferences and interaction dynamics between companies and their clientele. Our motivation stemmed from a dearth of innovative, high-quality products, prompting us to embark on our entrepreneurial journey with Modern Crew", says Shivesh Verma, Co-Founder.
Introducing Luxurious Fabrics
Modern Crew specializes in premium men's inner-wear, loungewear, and winterwear, offering a range that includes men briefs, trunks, vests, lounge pants, boxers, thermal wear, sweatshirts and more. The products stand out due to their luxurious quality, crafted from distinct fabric compositions not commonly found in India. Despite the high quality, the brand maintains affordability, making the items accessible to a wide
"Modern Crew's innovative features include a smooth, shiny, and soft waistband for optimal comfort, a functional front fly providing added convenience appreciated by our customers, and Stay Put legs that prevent bunching and riding up inside pants. These innovations significantly improve our core product offerings, solving key consumer concerns in the market”, elaborated Saurabh Bisht, Co-Founder.
Despite the high quality, the brand maintains affordability, making the items accessible to a wide audience
Moreover, the brand employs siro-spun yarns to significantly bolster fabric durability, strength, shine, and softness, ensuring a prolonged lifespan without compromising their inherent qualities. Additionally, the brand utilizes techniques like silicone fabric wash and fabric softeners to enhance the tactile experience of the fabrics. "Notably, prioritizing customer hygiene, all products undergo treatment with silver ion technology, renowned for its superior antibacterial and antimicrobial properties, setting an industry standard for hygiene and protection. The integration of technologies such as anti-microbial silver solutions further emphasizes the brand's commitment to elevating the quality and hygiene-specific attributes of the products. Rigorous fabric and garment testing for pilling, color fastness, seam strength, and more, are also conducted to maintain the fabric's quality standards", shares Saurabh.
Modern Crew's future focus lies in expanding its inner-wear offerings to provide consumers with diverse range of choices. The brand is committed to continuous innovation in both product development and fabric creation, aiming to achieve a market presence worth 300–400 crores in the coming years. "Beyond financial and product expansion objectives, our core mission is to be recognized as a brand that prioritizes well being of our stakeholders' and creating a positive impact on world, we live in. This entails a commitment to sustainable practices in fabric selection and manufacturing processes, emphasizing eco-friendly and sustainable dyes. Likewise, we collaborate with factories that adhere to ethical standards, ensuring no child labor and fair wages for workers. Our brand ethos encompasses not just financial success but also a commitment to environmental sustainability and the welfare of the people associated with us", concluded Saurabh Bisht.