Mpkonnect: A Women-Led Professional News & Networking Platform Focused On Central India

Antara Shrivastava,Co-FounderWomen's increased participation in the workforce has created jobs and helped millions of families escape poverty. The start-up policies are encouraging young people to develop creative company ideas, support the development of entrepreneurial skills, and advance job prospects, which will increase entrepreneurship in the state. By expanding women's involvement in the labour force, India has the potential to boost the global GDP by 700 billion US dollars, claims McKinsey Global. Led by Antara Shrivastava, MPKONNECT was established in 2018 as a news & networking portal which brings business & professional news and newsmakers from the Central Indian states of MP& CG to the Spotlight.

Focused on the activities and achievers from MP & CG, the most important factor behind establishing MPKONNECT was bringing the talent and opportunities from these states to National and Global platforms. MPKONNECT aspires to top the list of popular and dependable online business networking and alliance platforms for MP/CG business circles.

"We are not a proper Advertising services firm per se but a platform to connect MPites to MPites and opportunities available in MP/CG. If they all can come together, we can create a powerhouse of opportunities in these states. And this precisely is the objective we are working upon”, says Antara.

MPKONNECT provides a wide range of services in its area and has been working around the clock to ensure customer satisfaction. “We have created a Networking platform- Alliances for the subscribers;
Market Exchange- Discover; and created spaces for subscribers to share their experiences, write Blogs, and more.

MPKONNECT has also created a Networking and Knowledge sharing event platform- ‘Konnect Conclave’ which gives its participants, a new window of opportunities available, national and global trends in businesses and professional careers, by interacting with professional veterans and opinion leaders. It also runs the Youtube interview series ‘Konnect Conversations’ to inspire youth through life experiences and outstanding work. Credibility is the most important part of our content and we want to consolidate on this USP”, speaks Antara Shrivastava.

The professionals in editorial and business development make up the core leadership group. The business has mentors that are a part of the senior leadership team in the corporate sphere. Editorial, content writing, web development, creative, sales, and business promotion departments make up the MPKONNECT staff.

The firm is keen on strategic alliances with brands and business units, where it promotes them through advertising as well as Events and other activities being planned by MPKONNECT. The company also works towards promoting the hidden art and talent of MP/CG, without any charges from them, and allows its readers, viewers, and visitors to talk about their business and services.

The company is mostly focused on Central Indian states, and its current focus and expansion ambitions are confined to them. Antara Shrivastava hopes to provide businesses and achievers here with a stable platform for networking and growing organically, especially with its association with Bhopal Management Association; MAWE; M.P Advertising; Vibrant OOH; Clear Graphic Solutions, and a few other businesses based in MP and many more.

The firm’s primary goal is to increase the number of customers and attract professionals and business owners from Madhya Pradesh and Chhattisgarh to its network

Future Roadmap
The market has been very positive in its reaction to their initiative. MPKONNECT is not essentially focused on the revenue from Advertising services, though it is currently the main source as of now. The firm’s primary goal is to increase the number of customers and attract professionals and business owners from Madhya Pradesh and Chhattisgarh to its network. MPKONNECT plans to launch and duplicate similar initiatives in additional Indian states in the future. Its mission is to provide a digitally enabled, M.P./C.G.-centric platform focused on knowledge sharing and professional development to increase these states' share in the national and international economy.